Below, please tell us about your:
a) Target Audience(s): Who will your behavior change project target? (e.g., fishers, local government, etc.) Please list only one per row. If your project will target multiple groups, please add a row.
b) Target Behavior(s): Explain what behavior within your target audience you hope to influence through your outreach/education (e.g., littering, consumption of sea turtle eggs, adoption of bycatch reduction technology, etc.) Please list only one per row. If your project will target multiple behaviors, please add a row.
c) Outcome Goal(s): If successful, what will your project accomplish (e.g. less plastic on the beach, fewer accidentally captured turtles, etc.)
d) Metrics for Success: How will you measure the success of your project? Please use quantitative metrics (e.g. number of beach cleanups, number of participants reached, number of bycaught turtles, etc.)