Welcome!
Hi👋I am conducting a short survey as part of my coffee appliances redesign project. This research explores how people use coffee appliances at home and what they value in their appearance, colours, forms, materials, and overall aesthetic. Your answers will help me understand different preferences and expectations around coffee appliances and how they could work together as a coherent product family☕ The survey takes approximately 5 minutes to complete. Thank you for participating! ♡
How often do you drink coffee?
Multiple times a day
Once a day
A few times a week
Less than once a week
I don't drink coffee
Other
Which of the following coffee appliances or methods do you currently use?
Coffee machine
Espresso Machine
Coffee grinder
Milk Frother
French Press
Filter Coffee Maker
Capsule Coffee Machine
Moka Pot
None
Other
Where and how would you like your coffee appliances to exist in your kitchen?
Blend in — I prefer them to be stored away or visually disappear into the kitchen
Stay neutral —I prefer them to be visible, but I don’t want them to attract much attention
Enhance the space — I want them visible and complementary to my kitchen
Stand out & Be expressive — I want them to add personality, colour or character to my kitchen as attractive design objects
I don't have coffee appliances at home
Other
How important is the appearance of a coffee appliance when deciding whether to buy it?
Not important
1
2
3
4
Very important
5
1 is Not important, 5 is Very important
What would make you more likely to choose one coffee appliance over another?
Appearance
Price
Brand
Ease of use
Quality
Materials
Size
Features
Durability
Energy efficiency
Ability to match my kitchen
Sustainability
Other
Back
Next
Imagine these three following appliances displayed in your kitchen. Based on your first impression, rate them on the following scales.
This is an espresso machine. Please rate your first impression using the scales below.
Compact
1
2
3
4
Bulky
5
1 is Compact, 5 is Bulky
Unappealing
1
2
3
4
Appealing
5
1 is Unappealing, 5 is Appealing
Geometric
1
2
3
4
Organic
5
1 is Geometric, 5 is Organic
Vintage
1
2
3
4
Modern
5
1 is Vintage, 5 is Modern
Basic
1
2
3
4
Complex
5
1 is Basic, 5 is Complex
Cheap-looking
1
2
3
4
Premium-looking
5
1 is Cheap-looking, 5 is Premium-looking
Doesn't fit my kitchen
1
2
3
4
Definitely fits my kitchen
5
1 is Doesn't fit my kitchen, 5 is Definitely fits my kitchen
This is a coffee grinder. Please rate your first impression using the scales below.
Basic
1
2
3
4
Complex
5
1 is Basic, 5 is Complex
Unappealing
1
2
3
4
Appealing
5
1 is Unappealing, 5 is Appealing
Vintage
1
2
3
4
Modern
5
1 is Vintage, 5 is Modern
Geometric
1
2
3
4
Organic
5
1 is Geometric, 5 is Organic
Cheap-looking
1
2
3
4
Premium-looking
5
1 is Cheap-looking, 5 is Premium-looking
Compact
1
2
3
4
Bulky
5
1 is Compact, 5 is Bulky
Doesn't fit my kitchen
1
2
3
4
Definitely fits my kitchen
5
1 is Doesn't fit my kitchen, 5 is Definitely fits my kitchen
This is a milk frother. Please rate your first impression using the scales below.
Basic
1
2
3
4
Complex
5
1 is Basic, 5 is Complex
Unappealing
1
2
3
4
Appealing
5
1 is Unappealing, 5 is Appealing
Vintage
1
2
3
4
Modern
5
1 is Vintage, 5 is Modern
Geometric
1
2
3
4
Organic
5
1 is Geometric, 5 is Organic
Cheap-looking
1
2
3
4
Premium-looking
5
1 is Cheap-looking, 5 is Premium-looking
Compact
1
2
3
4
Bulky
5
1 is Compact, 5 is Bulky
Doesn't fit my kitchen
1
2
3
4
Definitely fits my kitchen
5
1 is Doesn't fit my kitchen, 5 is Definitely fits my kitchen
Which kitchen style best matches the aesthetic you’d want/have in your home?
1- Modern
2- Coastal
3- Country
4- Japandi/Scandinavian
5- Dopamine Decor
6- Minimalist
7- Bohemian
8- Mid-Century
Other
Which side of these appliances would you prefer to use in your home?
Please Select
Left side (Modern and Blends in)
Right side (Outstanding, has personality)
Something in between ( Neither basic nor luxury-looking)
Looking at these product families, what do you think makes them feel coherent and recognisable as a family?
Same colours
Same materials
Similar shapes/forms
Same details/buttons
Same proportions
Same logo/branding
Same handles/grips
Same texture
Other
(Optional) Please share any additional pain points, ideas or suggestions you have about the coffee machine, grinder, or milk frother redesign.
This is the end of the survey. Thank you for your time and support! You can now submit your answers.
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