A-wear: clothing and charity survey
A-wear is a proposed commercial clothing business. We do not ask for your name or contact details. Final garments, quality and charity partners are still to be confirmed. We are testing the product, price and donation model before deciding whether to launch. This survey takes around 4–5 minutes. There are no right answers — critical feedback is especially useful.
Which country do you currently live in?
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England
Scotland
Wales
Northern Ireland
Elsewhere in the UK
Outside the UK
What is your age group?
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Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
How many casual T-shirts have you bought for yourself in the past 12 months?
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None
1–2
3–5
6 or more
Before seeing the A-wear idea, what would you normally expect to pay for a good-quality everyday T-shirt?
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Under £15
£15–£19
£20–£24
£25–£29
£30–£39
£40 or more
A-wear is a proposed small UK clothing business built around wearing a cause you care about. The intention is to give people a subtle way to express something that matters to them, show support for others and create an opening for everyday conversations. Someone asking about the symbol could be a chance to share why that cause matters or learn more about it. Wearing it would not have to mean sharing a personal experience or inviting a conversation every time. The first product would be a unisex T-shirt with our small embroidered A on the left chest and no sewn-in neck label. The outline of the A stays the same across the collection, while the colours or pattern inside it change to represent different causes — for example, a rainbow fill for LGBTQ+ Pride or a spectrum of colours for neurodiversity. You choose the A that reflects a cause you care about, whether through your own experience, someone close to you or simply a wish to show support. The proposed price is £25, including a £5 donation (20% of the shirt price) to a charity supporting the represented cause. UK delivery would be £3.95 for orders below £50 and free at £50 or more. One shirt delivered would therefore cost £28.95. Final garments and charity partners are still to be confirmed.
Overall, how appealing is the A-wear product idea to you?
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Very appealing
Fairly appealing
Neither appealing nor unappealing
Fairly unappealing
Very unappealing
Thinking about your actual clothing budget, how likely would you be to buy one within the next three months at £25 plus £3.95 delivery (£28.95 total), assuming the finished design and fit suit you?
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Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
How would you feel about the symbol on your T-shirt prompting someone to ask about the cause?
Very comfortable
Somewhat comfortable
Neither comfortable nor uncomfortable
Somewhat uncomfortable
Very uncomfortable
Unsure
What is the highest price you would realistically consider paying for this T-shirt?
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Under £20
£20
£22.50
£25
£27.50
£30
More than £30
I would not consider buying it
How does knowing that £5 of the £25 price would be donated affect your likelihood of buying?
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Much more likely
Slightly more likely
No difference
Slightly less likely
Much less likely
Which donation wording would give you the most confidence?
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£5 from every £25 shirt is donated
20% of the purchase price is donated
A portion of profits is donated
The wording would not affect my confidence
How do you view the proposed £5 donation from a £25 shirt (20% of the shirt price)?
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Too small to feel meaningful
Meaningful but I would expect more
About right
More than I would expect
I would prefer a lower price without an included donation
Unsure
Which trade-off would you prefer?
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Keep the shirt at £25 with a £5 donation
Charge £22 with a £2 donation
Charge £20 with no donation included
Charge £30 with a £7.50 donation
None of these
Which causes, if any, would you consider wearing on a shirt?
Neurodiversity/autism
Mental health
LGBTQ+ Pride
Cancer support/research
Disability inclusion
Men’s health
Women’s health
Environmental causes
Local/community causes
Another cause
I would not want cause-linked clothing
Which design approach would you be most likely to wear?
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A small, subtle embroidered symbol
A recognisable cause symbol
A larger graphic design
Cause wording or a slogan
No visible cause reference
Which fit range would you prefer?
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One regular unisex fit
One relaxed unisex fit
Separate men’s and women’s fits
A choice of regular and relaxed unisex fits
Fit would not affect my decision
Which three factors would matter most when choosing this T-shirt? Select up to three.
Fit
Fabric feel/comfort
Design
Durability
Price
£5 cause donation
No sewn-in neck label
Production standards
How reasonable does £3.95 UK delivery below £50, with free delivery at £50+, feel?
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Very reasonable
Fairly reasonable
Neither reasonable nor unreasonable
Fairly unreasonable
Very unreasonable
Which offer, if any, would be most likely to make you buy two shirts?
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Two for £45
Free delivery when buying two at £25 each
A mixed-cause bundle
A limited-edition charity collaboration
No offer would make me buy two
What, if anything, would stop you buying an A-wear T-shirt?
What is the one thing A-wear should get right before launching?
Where did you find this survey?
Reddit r/SampleSize
Another Reddit community
Social media outside Reddit
Friend or family
A-wear website
Other
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