Best Holiday Home Sales Team -Proudly Sponsored by Parklink

Best Holiday Home Sales Team -Proudly Sponsored by Parklink

Submit an entry for one clearly defined UK holiday-home sales team, including team details, ethical selling approach, customer experience, commercial results and supporting evidence.
Entry details
Park, group or portfolio represented
Main sales location and postcode

Street Address

Street Address Line 2
CityState / ProvincePostal / Zip Code
Website or ownership page
Primary contact full name

First NameLast Name
Job title
Email address
example@example.com
Telephone number

Area CodePhone Number
Team structure and operating model
Parks covered, reporting lines and external support
Park or portfolio profile
Sales team and ownership profile
Declarations and eligibility
Online presence and independent reviews
Facebook URL
Instagram URL
LinkedIn URL
TikTok URL
YouTube URL
X/Twitter URL
TripAdvisor URL
Google Reviews URL
Feefo or Trustpilot URL
Other review site URL
Scored entry — 100 points
Question 1: Team structure, leadership and culture — 20 points

Introduce the sales team and show how its structure, leadership and culture enable people to perform professionally and deliver a consistent ownership experience. Maximum 500 words. Please include: • Describe team roles, responsibilities, experience, reporting lines, working patterns, targets and how sales, administration, handover and aftercare responsibilities connect. • Explain the team’s purpose, values, standards and leadership approach, including how expectations are set, decisions are communicated and colleagues are supported to challenge or escalate concerns. • Show how the team works inclusively, shares knowledge, recognises contribution, manages pressure and maintains professionalism during busy periods or difficult market conditions. Include specific examples of teamwork rather than relying on individual achievements.0/500
Question 2: Ethical selling, compliance and customer understanding — 25 points

Demonstrate how the team applies ethical selling, consumer protection, regulatory compliance and transparent disclosure in every customer interaction. Maximum 500 words. Please include: • Explain the procedures, training, supervision, permissions, approvals, record keeping, file checks, audits and escalation routes used to meet applicable law, industry codes, contractual obligations and regulatory requirements. • Show how advisers identify customer needs, intended use, affordability and vulnerability; distinguish holiday from residential use; explain restrictions and risks; and disclose the total financial commitment before the customer commits, including price, deposits, finance and commission where applicable, site fees and review mechanisms, utilities, insurance, rates, maintenance, resale or subletting commission and other material charges. • Explain how the team prevents misleading claims, hidden conditions, unfair comparisons, aggressive pressure, manufactured urgency and unsuitable recommendations. Include how understanding and consent are checked, how incentives are controlled, and how regulated finance or credit activity is handled where applicable.0/500
Question 3: Recruitment, development and wellbeing — 20 points

Show how the park recruits, develops, coaches and retains a capable sales team while supporting wellbeing, confidence and long-term careers. Maximum 500 words. Please include: • Describe recruitment and induction, including how new colleagues learn the ownership proposition, customer journey, systems, products, contracts, costs, compliance responsibilities and expected behaviours. • Explain ongoing training, coaching, observation, one-to-ones, performance reviews, knowledge checks, role-play, professional development and how learning needs are identified and followed through. • Show how goals, incentives and recognition encourage the right behaviours; how underperformance or misconduct is managed fairly; and how workload, wellbeing, inclusion, progression, succession and retention are supported. Include evidence that development improved capability or outcomes.0/500
Question 4: Customer experience, collaboration and delivery — 20 points

Explain how the sales team works with customers and colleagues to deliver a clear, responsive and joined-up journey from first enquiry through purchase, handover and early ownership. Maximum 500 words. Please include: • Map the customer journey and service standards, showing how enquiries, appointments, discovery, demonstrations, quotations, follow-up, reservation, documentation, preparation, handover and early aftercare are coordinated. • Explain how the team collaborates with marketing, operations, finance, compliance, siting, maintenance, owner services and external partners; manages promises and handovers; records information accurately; and prevents customers being passed between disconnected teams. • Provide examples of the team adapting communication, resolving a problem, supporting accessibility or vulnerability, responding to feedback, and protecting trust when a delay, change or complaint threatened the experience.0/500
Question 5: Commercial results, assurance and continuous improvement — 15 points

Bring the case together: what proves this is a high-performing team delivering sustainable commercial success without compromising professional, ethical or customer standards? Maximum 500 words. Please include: • Provide balanced, clearly defined results such as qualified leads, appointments, conversion, revenue or margin, sales against target, cancellation or fall-through rates, customer satisfaction, recommendations, referrals, complaints, retention, staff turnover, training completion and compliance or file-check results. Compare like with like against a target, baseline or prior period and explain the team’s contribution. • Explain how leaders use customer feedback, complaints, call or appointment reviews, mystery shopping, pipeline data, lost-sale analysis, file checks, audits and colleague feedback to identify risk, coach the team and improve the process. • Set out realistic priorities for the next 12 to 24 months covering team capability, succession, customer understanding, systems, accessibility, compliance assurance, collaboration and responsible commercial growth.0/500
What single team decision or action best shows that this sales team protected a customer’s interests while still delivering a strong professional or commercial outcome? — tie-break only

In no more than 250 words, describe one specific situation, what the team decided or did, how colleagues worked together, why it demonstrated professionalism or ethical judgement, and the difference it made to the customer and the business.0/250
Supporting evidence
Supporting evidence file upload

Cancelof
Video evidence URL
Evidence notes
Declaration and consent
Declaration
I confirm that the information provided is accurate to the best of my knowledge, supporting evidence may be checked, the awards organisers may contact me for clarification, and any unsupported or materially misleading claims may be disregarded or disqualified
Declarant full name

First NameMiddle NameLast Name
Job title
Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Should be Empty:

Best Holiday Home Sales Team -Proudly Sponsored by Parklink

Entry details

Online presence and independent reviews

Scored entry — 100 points

Supporting evidence

Declaration and consent