Best Guest Experience of the Year - Entry Form 2026/27 - Proudly Sponsored by Holidaymaker App
Complete your entry details, scored responses, and supporting evidence, then submit when ready (you can save and continue later and receive a copy by email).
Entry details
Entrant or organisation name
*
Holiday park, resort or park group covered by this entry
*
Address and postcode
*
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Please Select
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Other
Country
Website URL
*
Booking URL
Primary contact full name
*
First Name
Last Name
Primary contact job title
*
Primary contact email address
*
example@example.com
Primary contact telephone number
*
-
Area Code
Phone Number
Organisation and operating model
*
Guest experience profile
*
Changes during the eligibility period ( past 2 years)
*
Eligibility confirmation
*
I confirm the named park or parks were operated in the UK during the eligibility period and I am authorised to submit this entry
Conflicts of interest
*
Optional social media and review links
Facebook URL
Instagram URL
LinkedIn URL
TikTok URL
YouTube URL
Other social channel URL
Google Reviews URL
Tripadvisor URL
Feefo or Trustpilot URL
Other review platform URL
Scored entry - 100 points
Question 1: Guest understanding and experience strategy - 20 points — maximum 500 words
*
Explain how you understand your guests and translate that insight into a clear, joined-up experience strategy across the whole journey. Maximum 500 words.
Question 2: Digital journey booking and pre-arrival communication - 20 points — maximum 500 words
*
Demonstrate how your website, digital services, enquiry and booking processes and pre-arrival communications create a clear, accessible and low-friction start to the guest journey. Maximum 500 words.
Question 3: Arrival stay service culture and memorable delivery - 25 points — maximum 500 words
*
Show how your people, processes, accommodation, facilities and service culture combine to deliver a consistently welcoming, easy and memorable stay. Maximum 500 words.
Question 4: Accessibility communication problem resolution and trust - 15 points — maximum 500 words
*
Explain how you help different guests feel informed, included, safe and confident, and how you respond when expectations are not met. Maximum 500 words.
Question 5: Results innovation learning and future development - 20 points — maximum 500 words
*
Bring the case together: what measurable difference has your approach made, what have you learned and how will the guest experience develop over the next 12 to 24 months? Maximum 500 words.
Tie-breaker and supporting evidence
What single change or touchpoint made the greatest measurable difference to the guest experience - and why? - tie-break only — maximum 250 words
*
In no more than 250 words, identify one specific change or touchpoint, explain the problem or opportunity it addressed, what guests experienced differently and the strongest evidence of its impact. How it is used This answer is not included in the 100-point total. Judges consider it only when two or more entries remain tied after moderation. The strongest specific and substantiated case wins the tie-break.
Supporting evidence files (up to 10 files)
*
Upload a File
Drag and drop files here
Choose a file
Cancel
of
Video or evidence URL
Declaration
Declaration
Declarant name
*
First Name
Last Name
Job title
*
Date
*
-
Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
I agree to the declaration above.
*
I agree
Submit entry
Should be Empty: