Saldana Standard™ Brand Discovery & Audit Intake

Saldana Standard™ Brand Discovery & Audit Intake

Share key details about your business, goals, audience, positioning, messaging, and visuals—then upload any brand materials to support the audit.
Client & Business Information
Your Name

First NameLast Name
Business/Brand Name
Website
Instagram or Primary Social Media
Industry/Category
How Long Has the Business Been Operating?
Brief Description of What the Business Offers
Primary Products or Services
Business Goals
Top 3 business goals for the next 12 months
What is currently working well in the business?
What is currently holding the business or brand back?
What should this brand project accomplish?
Brand Foundation
Why was the brand created?
What should the brand be known for?
Three most important values behind the business
Three words describing the brand today
Three words describing how the brand should be perceived
Ideal Client
Describe your ideal client/customer
What primary problem, desire, or need brings them to your business?
What matters most to them when choosing a business like yours?
What objections or concerns might prevent them from purchasing?
Positioning & Competition
Who are your three strongest competitors?
Why should a customer choose your business instead of your competitors?
What does your business do exceptionally well?
What brand position do you want in the market?

Other
Does your current pricing reflect that desired position?
Briefly explain your answer about pricing and brand position.
Messaging & Personality
What is the single most important thing someone should understand about your brand?
What transformation, result, or experience are your customers really buying?
Which brand voice qualities fit your brand?

Other
What words, messages, tones, or perceptions should NOT be associated with your brand?
Visual Direction
What do you like most about your current visual identity?
What do you dislike or feel no longer represents your business?
What brands, visual styles, or aesthetics are you drawn to, and why?
Are there any colors, styles, symbols, or aesthetics you strongly prefer or want to avoid?
Does your current visual identity represent the level your business is trying to reach?
Client Experience & Future Direction
Brief customer journey: from discovering the brand to completing a purchase or service
Where is the customer experience strongest?
Where does the customer experience need the most improvement?
How should customers feel after interacting with your business?

Other
Where should the brand be in three years?
What needs to change to reach that level?
If this brand audit is successful, my business will Describe what your business will achieve if the brand audit is successful.
Brand Assets
Current Logo

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Existing Brand Guide

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Menus, Service Sheets, Brochures, or Pricing Materials

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Packaging or Product Images

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Previous Marketing or Social Media Materials

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Additional Brand References

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Saldana Standard™ Brand Discovery & Audit Intake

Client & Business Information

Business Goals

Brand Foundation

Ideal Client

Positioning & Competition

Messaging & Personality

Visual Direction

Client Experience & Future Direction

Brand Assets