Studio owner market research
What type of studio do you own?
Mat based
Reformer only
Mat and reformer
Multiple apparatus
Physio led
Other
How long have you been open?
Less than a year
1-3 years
3-5 years
5 years+
Do you have more than one location?
Yes
No
Other
Are any of your staff salaried employees?
Yes
No, everyone is self employed
Do you pay yourself a wage?
Yes
No
Do you host in house CPD or outsource this?
In-house ran by the team
We outsource to other companies
Other
Does your studio have a manager or receptionist?
Yes
No, my instructors manage these roles between them
No, I do everything currently
Do you regularly collaborate with other local studios?
Yes
No
Other
Do you find the general industry in your location to be supportive of eachother?
Yes
No
What is your biggest challenge owning a studio? (select as many as appropriate)
Finding and maintaining a team
Marketing and social media (how to do this and costs)
Facilities/rent cost
Equipment cost and maintenance
Operational burnout (doing too much and not being able to delegate tasks)
Getting and keeping clients/filling classes
Business planning
Instructor relationships
Other
Would you find it beneficial if the industry had some set standards around pay/qualifications etc?
Yes
No
Other
Do you have preferences on where your instructors have done their teacher training?
Yes
No
Other
Do you feel there are enough quality instructors available to keep up with the demands of the industry?
Yes
No
Other
What is your average rate of pay per class?
< £20
£20-25
£25-30
£30-35
£40+
Other
Does your rate of pay vary depending on instructor experience/qualification?
Yes
No
Does your rate of pay vary depending on how many people are in each class?
Yes
No
Are you completely transparent about what you pay instructors?
Yes
No
Other
Do you require instructors to sign a non-compete?
Yes
No
Do you offer any of the following benefits to your team? (select as many as appropriate)
Holiday pay
Sick pay
Free classes
Discount at local businesses
Free/discounted spots on events hosted at the studio
Instructor only events
Free or discounted CPD courses
Option to hire the studio at a reduced rate for 1:1 or private group sessions
Profit share
Other
Do you regularly host successful events/workshops outside of regular classes?
Yes
No
Other
Are any of your staff hired as employees?
Yes
No they are all freelance instructors
Do you feel there is a supportive community between other studios in your local area?
Yes
No
Do you have things in place to support instructors physical and emotional wellbeing?
Yes
No
No, but I'm open to implementing this I just need support
This should be the responsibility of the instructor
Other
As a studio owner are you also a qualified instructor?
Yes
No
Yes but I don't regularly teach
Do you feel there is enough support for the wellbeing of studio owners?
Yes
No
This isn't needed
Do you have any other offerings at your studio other than group Pilates? (select as many as applies).
Strength training
Recovery
Events/workshops
Corporate pilates
1:1 personal training/pilates
Nutritional therapy
Other
What one piece of advice would you give to anyone looking to open up their own studio?
What would you like to see MORE of in the industry?
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