FOUNDING RACER PILOT PROGRAM
2026–2027 Pilot Application
90 Days • Limited Positions • No Marketing Fee
ABOUT THE PROGRAM
Appalachian Motorsports Group is selecting a small group of grassroots racers to take part in its inaugural Founding Racer Program. Over 90 days, AMG will work with selected racers to develop their brand, content strategy, sponsorship program, and overall marketing presence heading into the next racing season. This is a pilot program, not a guaranteed sponsorship program.
SECTION 1 — RACER INFORMATION
Full Name:
First Name
Last Name
Preferred Racing Name:
Age:
City / State:
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
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Phone:
Format: (000) 000-0000.
Email:
example@example.com
Facebook:
Instagram:
TikTok:
YouTube:
Website:
SECTION 2 — RACING PROGRAM
Division / Class:
Car Number:
Car / Chassis:
Primary Track(s):
Series:
Years Racing:
Tell us about your racing background:
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What are your goals for the upcoming 2027 season?
Approximately how many races do you expect to compete in the 2027 season?
SECTION 3 — YOUR STORY
Why do you race? Tell us what racing means to you—not just what you race.
What makes you different from other racers?
What do you want fans and businesses to associate with your name?
What is something people may not know about you?
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SECTION 4 — CURRENT MARKETING
What are you currently doing to promote yourself? (You can replace BOX with a X if unable to check box)
Facebook
Instagram
TikTok
YouTube
Website
Email
Sponsor events
Business appearances
Other
Approximate followers — Facebook / Instagram / TikTok / YouTube:
How often do you currently post?
Daily
Several times a week
Weekly
Occasionally
Almost never
What type of content do you currently create?
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SECTION 5 — SPONSORS
Who are your current sponsors?
Have you previously approached businesses for sponsorship?
Yes
No
If yes, what was your experience?
Are you currently looking for additional sponsors?
Yes
No
What types of businesses would you like to work with?
What can you offer a sponsor besides space on your race car?
SECTION 6 — AMG FIT
What would you most like AMG to help you with?
Building my personal brand
Social media
Content strategy
Finding sponsors
Creating a sponsorship package
Approaching businesses
Sponsor fulfillment
Photography / video
Media exposure
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What do you think is your biggest weakness when it comes to marketing yourself?
Race promotion
Something else
What do you think is your biggest weakness when it comes to marketing yourself?
What would make this program successful for you?
SECTION 7 — COMMITMENT
The Founding Racer Program requires active participation from both AMG and the racer.
I understand that I will be expected to (Required.)
*
Provide accurate information and racing schedules
Provide usable photos/video when requested
Participate in interviews and marketing content
Respond to AMG communications in a reasonable timeframe
Participate in appropriate sponsor opportunities
Fulfill commitments made to sponsors
Allow AMG to document the program and its results
Provide feedback throughout the 90-day program
I understand that AMG does NOT guarantee (Required.):
*
Sponsorship dollars
A specific number of sponsors
Follower growth
Viral content
Media coverage
Race results
Increased sales or revenue
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AMG commits to the agreed marketing work and process.
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SECTION 8 — WHY SHOULD AMG SELECT YOU?
Why do you believe you would be a good Founding Racer for Appalachian Motorsports Group?
FINAL ACKNOWLEDGMENT
By submitting this application, I understand that the Appalachian Motorsports Group Founding Racer Program is a limited pilot program. Selection is not guaranteed. Participation does not guarantee sponsorship, race results, audience growth or any other specific outcome. If selected, I agree to actively participate in the program and work collaboratively with AMG throughout the 90-day engagement.
Name:
First Name
Last Name
Signature:
Date:
-
Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
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INTERNAL AMG USE — DO NOT COMPLETE BY APPLICANT
Application received:
-
Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Interview completed:
-
Month
-
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Racing commitment:
1
2
3
4
5
Marketing potential:
1
2
3
4
5
Sponsorship potential:
1
2
3
4
5
Professionalism:
1
2
3
4
5
Participation potential:
1
2
3
4
5
Notes:
Final decision:
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Submit
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