Flour Packaging Market Research

Flour Packaging Market Research

T. Ringewaldt for Torrens University
I am currently completing a design degree and am working on redesigning flour packaging. This survey is a big part of obtaining user opinions and feedback on current packaging. Flour packaging has evolved through time and there has been issues with each iteration. To fix this, I would like to understand your opinions on; what you like and dislike about how flour is currently packaged and how you store and what you know about storing flour. Thank you for your contribution, it’s incredibly appreciated.
Demographics
What is your age?
What is your gender?
Other
Flour Usage
How often do you buy flour?
In what approx. quantity do you like to buy flour?
How often do you like to use flour and what for?
Do you regularly keep multiple types of flour in the house?
Preferred Brands
Do you buy the same brands of flour every time?
What brands of flour do you like to buy?
Other
Why do you buy the brands you do? Does it have anything to do with how the flour's packaged?
Strengths
What type of flour packaging do you buy?
Other
Why do you buy this type of flour packaging?
In what aspects do you believe the type of flour packaging you buy does well?
Weaknesses
In what aspects do you believe the type of flour packaging you buy does poorly?
When you get home, do you keep the flour in the packaging you bought it in?
If you leave it in the packaging you bought it in, do you add anything to it? (tape, clips, label, etc.)
If you don't leave it in the packaging you bought it in, what do you put it in?
Flour Storage
Where do you store your flour? Do you believe this is the best way?
How long do you keep flour for?
Other
Design
Is there any information or design you believe should be added to the label of the flour packaging?
Sustainability
How important is sustainability regarding flour packaging to you?
Ideas
Do you have any ideas on how flour packaging could be improved?
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Flour Packaging Market Research

Demographics

Flour Usage

Preferred Brands

Strengths

Weaknesses

Flour Storage

Design

Sustainability

Ideas