RATING SCALE:  1 (low) to 10 (high)

Each pitch should be scored on a 10-point scale based on your overall impression of the idea and the delivery. Consider four things:

IDEA — Is it creative, unique, and solving a meaningful problem?
IMPACT — How meaningful or valuable could the solution be for the people it serves?
MARKET — Is there a clear opportunity to attract and reach 1,000 customers?
PITCH — Was the idea communicated clearly, concisely, and persuasively?

Use the scale below as a guide from limited or unclear (1–2), to developing (3–5), to strong (6–8), to exceptional (9–10).

1 – Limited: Unclear or little apparent potential
2 – Emerging: Some potential, but significant gaps
3 – Developing: Interesting direction, but needs substantial development
4 – Promising: Good starting point with identifiable value
5 – Solid: Sound idea with a reasonable customer opportunity
6 – Strong: Clear value proposition and customer opportunity
7 – Very Strong: Well-developed idea with a credible path to customers
8 – Compelling: Strong, differentiated idea with clear customer potential
9 – Exceptional: Highly compelling idea with strong potential to reach 1,000 customers
10 – Outstanding: Exceptional idea and pitch with a highly compelling path to 1,000 customers within 12 weeks