Welcome! These weekly challenges build on the #PassTheBraid activation, offering more ways to participate, share your story, and help expand awareness of the horse-human connection.

Weekly Challenges: A new challenge will be announced each Monday, with entries open through Sunday evening. Complete the challenge and submit this form to be entered in that week’s drawing!

How Winners Will Be Selected: Winners will be selected at random on Monday morning from eligible entries. Winners will be contacted by email using the address provided below.

Week 1 Challenge: Awareness & Reflection

This week’s challenge recognizes Mental Illness Awareness Week and the importance of talking openly about mental health, sharing our stories, and creating more pathways to connection and support.

Explore the ways horses have influenced your life, perspective or sense of self. Choose one of the prompts below, then share your reflection through a photo or video.

1. Reflect on one of the prompts below, drawing on your own experience with horses.

2. Share your reflection on social media with #PassTheBraid and #HORSETOBER.

3. Submit this form with a link to your post.

Prompt 1: Connection beyond words

Horses communicate without speaking, and our relationships with them often develop through small moments of trust, attention and understanding. Think of a moment when you felt truly connected to a horse. What happened, and what did that moment teach you about connection, communication or trust?

Prompt 2: Who you become around horses

Our relationships with horses can challenge us, comfort us and teach us things about ourselves. What is something horses have helped you discover about yourself that you might not have learned somewhere else? This could be a quality you developed, a perspective that changed, a challenge you learned to navigate or a part of yourself you came to understand differently.

Prompt 3: The impact that stays with you

Sometimes a horse changes our lives in ways we don't fully recognize until much later. Think about a horse who has left a lasting impression on you. What did that relationship give you, teach you or make possible in your life, and how do you carry that connection with you today?

Week 1 Prizes

Some prizes are available to U.S. participants only due to shipping restrictions. Prizes marked with an asterisk (*) are available to participants worldwide.

Participant Information

Thank you for lending your voice, reach, and heart to this movement!