KeenPlex Digital Presence Assessment
Answer the questions to evaluate your website, acquisition, visibility, infrastructure, and operations.
Respondent Information
Organization
*
Name
*
First Name
Last Name
Email
*
example@example.com
Credibility & First Impression
Does your website clearly explain what your organization does within the first few seconds of visiting it?
*
Yes
Mostly
Somewhat
No
Not Sure
Does the website look current and professionally designed compared with competitors in your market?
*
Yes
Mostly
Somewhat
No
Not Sure
Does your website perform well and display properly on mobile devices?
*
Yes
Mostly
Somewhat
No
Not Sure
Customer Acquisition & Conversion
Q11 Can a prospective customer quickly determine why they should choose your organization instead of another provider?
*
Yes
Mostly
Somewhat
No
Not Sure
Q14 Can visitors easily request information, schedule an appointment, request a consultation, or take another meaningful next step online?
*
Yes
Mostly
Somewhat
No
Not Sure
Q17 Do you have a reliable process for following up with website leads quickly?
*
Yes
Mostly
Somewhat
No
Not Sure
Search Visibility & Discoverability
Q19. Does your organization appear prominently when prospective customers search for your primary services?
*
Yes
Mostly
Somewhat
No
Not Sure
Q23. Is your website structured so search engines and AI-powered search tools can easily understand your services, expertise, industries, and locations?
*
Yes
Mostly
Somewhat
No
Not Sure
Q24. Do you know which search terms and website pages currently generate traffic, inquiries, or opportunities?
*
Yes
Mostly
Somewhat
No
Not Sure
Digital Infrastructure & Security
Q25 Is your website protected with a valid SSL certificate and appropriate security controls?
*
Yes
Mostly
Somewhat
No
Not Sure
Q27 Is your website backed up automatically with a documented recovery process?
*
Yes
Mostly
Somewhat
No
Not Sure
Q32 Do you know who currently has administrative access to your website, domain, DNS, hosting, analytics, and related digital systems?
*
Yes
Mostly
Somewhat
No
Not Sure
Integration & Digital Operations
Q33 Does your website integrate with your CRM, scheduling platform, email marketing system, or other important business systems?
*
Yes
Mostly
Somewhat
No
Not Sure
Q34 Are repetitive website-related tasks - such as lead routing, confirmations, follow-up, document collection, or appointment scheduling - automated where practical?
*
Yes
Mostly
Somewhat
No
Not Sure
Q36 Can leadership see meaningful website and lead-performance information without manually compiling reports?
*
Yes
Mostly
Somewhat
No
Not Sure
Executive Perspective
Which digital-presence issue concerns you most today?
*
Our website does not generate enough opportunities
Our website looks outdated
Customers have difficulty finding us online
We cannot accurately measure website performance
Lead follow-up is too manual
Our website is disconnected from our business systems
We are concerned about website/domain/email security
Managing multiple vendors is difficult
We need greater automation
We are planning for growth or additional locations
Not sure
If you could improve one outcome from your digital presence over the next 12 months, which would matter most?
*
Generate more qualified opportunities
Increase lead conversion
Strengthen credibility
Improve customer experience
Increase search visibility
Reduce administrative work
Improve security and reliability
Support expansion or additional locations
Gain better performance visibility
When was the last time your organization conducted a comprehensive review of its website and digital environment?
*
Within the last 6 months
6-12 months ago
1-2 years ago
More than 2 years ago
Never
Not sure
Credibility & First Impression Score
Customer Acquisition & Conversion Score
Search Visibility & Discoverability Score
Digital Infrastructure & Security Score
Integration & Digital Operations Score
Overall Digital Presence Score
Digital Presence Maturity Level
Submit
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