Jeans Shopping & Fit Experience Survey
Share your jeans shopping and fit experiences (8–12 minutes) to help inform independent research.
About you
Age
*
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Gender
*
Man
Woman
Nonbinary
Self-describe with text entry
Prefer not to say
How often do you wear jeans in the following situations?
*
Rows
Never
Rarely
Sometimes
Often
Very often
At work
Social occasions including dinners or going out
Everyday casual activities
Workplace dress expectations
*
Business formal
Business casual
Casual
Uniform or specialized work clothing
I do not currently work in a workplace with dress expectations
Other
Purchasing
When did you last purchase jeans for yourself?
*
Within the past month
1–3 months ago
4–6 months ago
7–12 months ago
More than 12 months ago
I have never purchased jeans for myself
Approximately how many pairs of jeans have you purchased for yourself in the past 12 months?
*
0
1
2
3
4–5
6 or more
Which brand did you purchase most recently?
Approximately how much did you actually pay for your most recent pair, after discounts but before tax?
Under $40
$40–$59
$60–$79
$80–$99
$100–$124
$125–$149
$150–$199
$200 or more
Don't remember
Where did you purchase your most recent pair of jeans?
Brand's website
Online retailer that sells multiple brands
Department store
Brand's physical retail store
Other physical store
Secondhand marketplace or thrift store
Other
Don't remember
Thinking about your most recent purchase, what were the three most important factors in your decision?
Overall fit
Comfort
Fabric softness or stretch
Appearance or silhouette
Color or wash
Price
Brand reputation
Quality or durability
Ease of shopping or ordering
Availability in my size
Other
Fit
Overall, how satisfied are you with the fit of your most recently purchased jeans?
*
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied
Which areas, if any, have caused fit problems when buying jeans during the past 12 months?
*
Waist
Hips
Seat / buttocks
Front or back rise
Thighs
Knees
Calves
Ankle / leg opening
Inseam / length
Overall looseness or tightness
No fit problems
Other
Which of the following, if any, have been problems with jeans you purchased or tried on in the past 12 months?
*
Fabric was too stiff
Fabric was too thin
Fabric stretched out too much after wearing
Fabric did not stretch enough
Jeans lost their shape
Color or wash was not what I wanted
Jeans looked different than expected
Quality or construction was disappointing
Jeans were too expensive for the quality
None of these
Other
In the past 12 months, approximately how many pairs of jeans have you returned or exchanged because of fit, comfort, or appearance?
*
0
1
2
3–4
5 or more
Don't remember
Have you ever paid to have jeans altered by a tailor?
*
Yes within the past 12 months
Yes but more than 12 months ago
No
Think of your most recent experience when jeans did not meet your expectations. What was wrong, and what did you do about it?
When shopping for jeans, how often do you have to compromise on one preference to get another?
*
Never
Rarely
Sometimes
Often
Almost always
Not sure
Product preferences
What types of jeans do you typically prefer?
*
Skinny
Slim
Slim tapered
Straight
Athletic
Relaxed
Wide leg
Bootcut
Other
I don't have a consistent preference
Which denim characteristics do you prefer?
*
Soft and flexible
High stretch
Moderate stretch
Rigid / little or no stretch
Lightweight
Heavyweight / substantial feel
Dark wash
Medium wash
Light wash
Black or gray
Other
No strong preference
What is the highest amount you have actually paid for a single pair of jeans?
*
Under $50
$50–$74
$75–$99
$100–$149
$150–$199
$200 or more
Don't remember
What would most improve your experience shopping for jeans today?
Made-to-order concept
Compared with how you currently buy jeans, how appealing does this approach sound?
*
Not at all appealing
Slightly appealing
Moderately appealing
Very appealing
Extremely appealing
Not sure
What would concern you about ordering jeans this way?
*
Difficulty providing accurate measurements
Receiving jeans that still do not fit correctly
Limited returns or refunds
Longer delivery time
Higher price
Uncertainty about fabric quality
Uncertainty about how the jeans would look
Difficulty selecting a style online
Privacy of body measurements
Nothing in particular
Nothing exclusive
Other
Which approach would you prefer for determining your fit?
*
Start with my usual jeans size and adjust specific areas
Measure a pair of jeans I already own
Take measurements of my body using instructions
Use a smartphone measurement or scanning tool
Visit an in-person fitting location
I would not want to provide fit measurements
Not sure
Assuming the jeans met your expectations for style, fabric, and quality, what is the most you would consider paying for a pair made to your selected fit specifications?
*
Less than $60
$60–$79
$80–$99
$100–$119
$120–$149
$150–$199
$200 or more
I would not consider purchasing this type of product
Not sure
What additional information, services, or assurances would you need before considering a purchase from this type of retailer?
Follow up
Would you be willing to participate in a separate 20–25 minute conversation about your jeans shopping experiences?
*
Yes
No
Contact details will be used only for research follow-up and kept separate from published or aggregate findings.
Name
First Name
Last Name
Email
example@example.com
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