Get to Know Your Style
Jack & Jeff Denim Co. | Customer Discovery Survey
1. About You
What is your gender?
Female
Male
Non-binary
Prefer not to answer
What is your age range?
0-17
18-24
25-34
35-44
45-54
55-64
65+
How would you describe your personal style?
Streetwear
Preppy
Casual / everyday
Vintage / thrifted
Classic / timeless
Artistic / experimental
Workwear / utility
Minimalist
Luxury / designer
Other
How often do you purchase clothing?
Monthly or more
A few times a year
Every 2-3 months
Only when needed
Seasonally
2. Shopping Habits
What clothing or accessories do you shop for most? (Select all that apply)
Jeans / denim
T-shirts
Hoodies / sweatshirts
Jackets / outerwear
Pants / trousers
Hats / bags / accessories
Womenswear
Other
Where do you usually shop at? (Select all that apply)
Independent brands
Brand websites
Department stores
Online fashion retailers
Boutiques
Thrift / vintage stores
Social media shops
Markets / pop-ups
What matters most when buying clothing?(Choose up to three)
Quality / durability
Fit / comfort
Unique design
Price
Brand story
Sustainability
Craftsmanship
Exclusivity
Ethical production
What is your biggest frustration when shopping for clothing? (Choose one)
High prices
Poor quality
Bad fit / sizing
Lack of originality
Limited selection
Unclear product details
Shipping / return issues
Finding brands that reflect my values
Other
3. Budget and Value
What is your typical budget for a pair of jeans? (Choose one)
Under $40
$40-$69
$70-$99
$100-$149
$150-$199
$200+
What is your typical budget for a t-shirt? (choose one)
Under $20
$20-$34
$35-$49
$50-$74
$75+
What would make a higher-priced garment worth the investment? (Select all that apply)
Premium materials
Superior construction
Unique design
Longer lifespan
Small-batch production
Sustainable / repurposed materials
Made in the USA
A meaningful brand story
Repair services
4. Values and Brand Connection
How important is supporting independent or small businesses to? (Choose one)
Extremely important
Very important
Somewhat important
Slightly important
Not important
How interested are you in clothing made with repurposed, deadstock or organic materials? (Choose one)
Very interested
Somewhat interested
Neutral
Slightly interested
Not interested
Which brand qualities appeal to you most? (Choose up to three)
Independent craftsmanship
Original design
Black-owned business representation
Sustainability / repurposing
Community impact
Quality / longevity
Local roots
Creative expression
None of these are deciding factors
5. Discovering Jack & Jeff
How familiar are you with Jack & Jeff Denim Co.? (Choose one)
I have purchased from the brand
I follow the brand, but haven't purchased
I've seen the brand, but know little about it
This is my first introduction
What would most encourage you to purchase from Jack & Jeff Denim Co.? (Choose up to three)
Products that fit my style
More product photos / videos
Clear sizing and fit information
Customer reviews
A first-purchase offer
More affordable options
Limited-edition releases
More information about craftsmanship
Easy returns
Seeing products in person
What would you most like to see from Jack & Jeff Denim Co.? (Select all that apply)
Premium denim
Everyday essentials
Elevated streetwear
Workwear-inspired pieces
Womenswear
Bags and accessories
Repurposed / one-of-a-kind garments
Limited-edition collections
Custom pieces or alterations
6. Your Perspective
What is one thing you wish clothing brands understood about customers like you?
What would make Jack & Jeff Denim Co. a brand you would be excited to wear or recommend?
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