The $100 Music Business Challenge
Imagine facing a music-business problem you don't know how to solve. If you had $100 to get the help you need, how would you use it? This Berklee College of Music customer discovery research project explores how emerging musicians and aspiring music-industry professionals navigate music-business challenges. The $100 is hypothetical; you will not spend any money. This survey takes approximately 3–5 minutes.
Which of these best describes you? (Select all that apply)
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Independent artist / singer-songwriter
Music student
Aspiring music-industry professional
Working music-industry professional
Other
Think about a time when you faced a music-business problem or had a question you didn't know how to solve. What area did it relate to?
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Contracts or agreements
Copyright, ownership, or songwriting splits
Royalties or music publishing
Finding or working with a manager or label
Getting paid for performances, collaborations, or licensing
Marketing, distribution, or releasing music
Music finances, budgeting, or taxes
I haven't faced a specific problem yet
Other
If you had $100 to spend getting help with a music-business problem, how would you allocate it across these six resources? Enter an amount from $0 to $100 for each resource. Your total across all six resources should equal $100. You can allocate $0 to any resource you wouldn't use.
Why did you choose to allocate your $100 this way? Participants can give a brief explanation in one or two sentences.
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What would make you trust a music-business resource enough to pay for it? Select all that apply.
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Written or reviewed by a qualified professional
Real examples from musicians
Clear, easy-to-understand explanations
Recommendations from people I trust
Evidence that it works
Transparent pricing
Other
What kind of help do you feel is missing? Select up to 3
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Understanding contracts and agreements
Knowing what questions to ask before signing
Understanding royalties, ownership, and splits
Finding trustworthy experts
Knowing the next step in a specific situation
Comparing options and making decisions
Affordable professional guidance
Practical examples and templates
Other
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