The Taste Academy Powered By Givaudan Application Form

The Taste Academy by Bread & Jam - Powered by Givaudan

Please complete this short application form to be considered for The Taste Academy powered by Givaudan. Applications close on 9th November at midnight and shortlisted applications will be invited to pitch online to Givaudan in the week commencing 23rd November. Four brands will be chosen to participate in The Taste Academy, which runs for 12 weeks from 7th December, culminating in a product launch at The Bread & Jam Festival on 23rd - 24th March 2027 at the Business Design Centre in London.
Please confirm you are available to take part in Givaudan Taste Academy, this will run between December 2026 - March 2027.
Please confirm you can attend a short video meeting W/C 23rd November 2026.
Name

First NameLast Name
What is your email address?
What is your phone number?
What is your company name?
Company Background: Tell us about yourself and your business - what drives you? Submit a 2 minute video (max. 10MB)

Please describe your story, motivations, and purpose.
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(Only answer this question if you did not submit a video) Company Background: Tell us about yourself and your business - what drives you?
Development Stage: Where are you in your development journey?
Market Context: Who are your main competitors, and what differentiates you from them?
Briefly describe competitive advantage, unique selling points, or potential market gaps.
Market Opportunity: What is the size and potential of your target market?
Outline your go-to-market strategy and how you intend to grow and sustain your market presence.
Key Milestones: Share your upcoming timeline.
Are there deadlines for prototype sampling, test production, or product launch? Indicate approximate timing if possible.
Financial Position: Which best describes your current financial stage?
Funding Status: Where are you with fundraising?
Areas Where You Need Support: Select all that apply.

Other
Project Description and Objective: If you were selected to take part in the Taste Academy, in a few sentences, what would your project be about?
What is your main goal or desired outcome?
Application: Where would your innovation be applied?
Describe the application or product category (e.g., beverage, supplement, snack etc.).
Target Consumer: Who would be the intended audience for your new or improved product?
Describe which market segment or consumer group you are aiming to reach with your product.
Are you ready to submit?
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The Taste Academy by Bread & Jam - Powered by Givaudan