MNARA Group Intake Form
Complete this form to share your organization details, current measurement practices, challenges, desired outcomes, service interests, timeline, and budget.
Contact & Organization Details
Name
*
First Name
Last Name
Email
*
example@example.com
Organization
*
Your Role
*
Website
Organization Profile & Current Measurement Practices
Which best describes your organization?
*
For-profit, owner-led (small business)
Non-profit, foundation, or mission-driven organization
For-profit, multi-department or executive-led (corporation)
Primary industry
*
Retail / E-commerce
Consumer packaged goods (CPG)
Professional services (real estate, legal, consulting, finance)
Health, wellness, or beauty
Media, entertainment, or creative
Technology / SaaS
Manufacturing
Education
Hospitality / Travel
Other
Employee count
*
1–5
6–25
26–100
101–500
500+
Annual revenue or operating budget
*
Under $150K
$150K–$350K
$350K–$1M
$1M–$10M
$10M–$50M
$50M–$100M
Over $100M
Platforms currently used to track performance (Select all that apply)
*
Spreadsheets (Excel, Google Sheets)
E-commerce (Shopify, Square, WooCommerce)
Accounting (QuickBooks, Xero)
CRM (Salesforce, HubSpot)
Donor management (Bloomerang, DonorPerfect, Salesforce Nonprofit)
Project management (Asana, Monday.com, Trello)
Business intelligence (Power BI, Tableau, Looker)
Web analytics (Google Analytics, Matomo)
Other
Which statement best describes how KPIs are tracked today?
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We don't track KPIs formally
We track a few numbers, but inconsistently
We have KPIs, but we don't trust or use them
Different teams measure the same things differently
Our KPIs are solid; we need benchmarks to know how we compare
Challenges & Desired Outcomes - Small Business
What are your biggest challenges right now? (Select all that apply.)
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I don't know which numbers actually drive profit
Growth feels risky
I can't tell when it's safe to scale
Reporting eats hours I should spend running the business
I can't tell which marketing or sales channels pay off
I don't know my margins by product or service
I'm not sure which expenses are worth cutting
I need clearer forecasting to plan ahead
What outcome matters most?
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A short list of numbers I check weekly to run the business
Clear signals for when to hire, expand, or invest
More profit from the revenue I already have
Less time spent pulling reports
Challenges & Desired Outcomes - Corporation
What are the biggest challenges right now? (Select all that apply.)
*
Departments report conflicting numbers for the same metric
Data sits in disconnected systems that don't talk to each other
Leadership lacks one shared scorecard
We track too many metrics with no clear priorities
Reports get produced but don't drive decisions
Different teams use different tools and spreadsheets
What outcome matters most?
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One executive scorecard every department trusts
Standardized KPI definitions across teams
Faster, clearer decisions from existing data
Benchmarks against competitors or industry standards
Challenges & Desired Outcomes - Non-Profit
What are your biggest challenges right now? Select all that apply.
*
We struggle to prove program impact to donors
Grant reporting takes too much staff time
We track activities (outputs), not results (outcomes)
We don't have a logic model or theory of change
Our board/exec team wants accountability data we can't produce
We lack staff or budget for consistent measurement
We need better data systems and tools
What outcome matters most?
*
Impact metrics that funders and grant boards accept
Stronger, data-backed grant applications
Board-ready reporting on a regular schedule
Clear evidence of which programs work best
Services, Delivery Capacity, Timeline & Budget
Which services are you interested in? (Select all that apply.)
*
Audit of the metrics we track today
Defining the right KPIs and how to calculate them
A measurement framework or blueprint our team can implement
Benchmarking against peers or industry standards
Impact measurement design (logic models, outcome metrics)
Other
Who would build reports or dashboards from the recommendations?
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We have in-house IT, BI, or analytics staff
We have someone who manages spreadsheets and reports
No one; we'd need outside help
Not sure
What is your timeline?
*
As soon as possible (within 30 days)
1–3 months
3–6 months
Tied to a specific deadline (grant cycle, board meeting, fiscal year)
Exploring; no set date
What is your budget range?
*
Under $2,500
$2,500–$5,000
$5,000–$10,000
$10,000–$25,000
$25,000+
Not sure
Submit
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