Keeping belongings safe and dry near water
Share your experiences and preferences about keeping personal items safe around beaches, pools, lakes, and similar places (15–20 minutes; every question is optional).
PAGE A: About your time near water
A1. In the past 24 months, have you spent time at a beach, coastal area, lake, river, or pool (on holiday, or locally)?
Yes
No
A2. On those occasions, who do you typically spend time with? (Select all that apply.)
By myself
One other person (friend, partner, etc.)
A small group of friends (3–4)
A larger group (5+)
Family, including children
A carer, support worker, or someone I support
An organised group or tour
Other
A3. How often do you find yourself in these settings, on average?
Rarely (less than once a year)
1–2 times a year
3–6 times a year
More than 6 times a year
A4. Which of these settings are most relevant to you? (Select all that apply.)
Beach holidays abroad
Domestic / local beach trips
Lakes or rivers
Swimming pools (hotel, resort, or public)
Watersports (swimming, snorkelling, paddleboarding, kayaking, surfing, etc.)
Other
A5. Are you a parent or guardian who has to manage children's belongings (and your own) in these settings?
Yes, regularly
Yes, occasionally
No
A6. Do you, or does someone you're usually with in these settings, manage a disability, mobility need, or medical equipment or medication that needs to be kept safe, dry, or at a stable temperature (for example, an insulin pump, diabetes supplies, an EpiPen, hearing aids, or similar)?
Yes — myself
Yes — someone I'm usually with
No
Prefer not to say
A6b. If you're comfortable sharing more, what does that involve? (Optional.)
PAGE B: Your feelings and experience
This is the heart of the survey. Please answer as openly and honestly as you can. We're trying to understand what this is like for you.
B1. Think about the last time you were near water and had to decide what to do with your belongings while you were away from them. What did you actually do?
B2. How did that make you feel? Select all the words that resonate, even if they seem to contradict each other.
Anxious
Stressed
Vigilant or on edge
Annoyed
Frustrated
Resigned — just used to it
Indifferent — didn't think about it much
Confident it would be fine
Relaxed
Other
B3. Generally speaking, how much does concern about your belongings cross your mind when you're near water?
Never crosses my mind
1
2
3
4
Constantly on my mind
5
1 is Never crosses my mind, 5 is Constantly on my mind
B4. Would you describe this as something that causes you genuine anxiety, or more of a background practical annoyance?
Genuine anxiety
A practical annoyance, not anxiety
A bit of both
Neither — it doesn't bother me
B5. Which situations make you feel less at ease than usual? Select all that apply.
Travelling or being somewhere alone
Being in an unfamiliar country or city
A crowded or busy beach or pool
A quiet or secluded beach
Being responsible for children at the same time
Being out at night or in low light
Carrying higher-value items (e.g. passport, jewellery)
Not having anyone to watch my things
Managing medical equipment or medication at the same time
Other
B6. Has this concern ever changed what you actually did on a trip or day out? Select all that apply.
Cut a swim or activity short
Avoided going in the water altogether
Left valuables at home or accommodation instead of bringing them
Asked a stranger to watch my belongings
Took turns with companions so someone always stayed with the belongings
Got out of the water repeatedly just to check on things
Chosen a different beach or spot because it felt safer
Avoided a destination or activity altogether
It has never changed what I did
Other
B7. In your own words, how do you currently cope with or manage this concern? Describe your usual approach or mindset.
B8. Have you personally experienced the loss or theft of belongings while swimming, at a beach, pool, or similar setting?
Yes
No
Prefer not to say
B8b. If yes, what happened, and how did it affect you at the time, practically and emotionally?
B9. Has this concern ever affected someone you were with rather than you directly?
Yes
No
Not sure
B9b. If yes, tell us a little about what happened.
B10. Which of the following have you personally tried or used before to manage this concern? Select all that apply.
A waterproof phone pouch or case
A dry bag
A beach or pool locker
A hotel or accommodation safe
Leaving valuables with hotel or venue staff
Leaving valuables with a lifeguard
Asking a stranger to watch my belongings
Taking turns with travel companions
Hiding valuables (e.g. in shoes, under a towel, buried in sand)
Bringing little or no valuables at all
Wearing a money belt or neck wallet
A portable travel safe or lockbox
Relying on travel insurance in case something happens
Nothing — I don't really have a strategy
Other
B10b. For each one you've tried, how well did it work for you? Leave blank any you haven't tried.
Rows
1 — Didn't work well
2
3
4
5 — Worked very well
A waterproof phone pouch or case
A dry bag
A beach or pool locker
A hotel or accommodation safe
Asking a companion or stranger to watch belongings
A money belt or neck wallet
B11. Have you ever actively looked for a product or solution to help with this?
Yes
No
B11b. If yes, what did you find, and why didn't you end up using or buying it? If no, why not?
B12. What, if anything, do you feel has stopped you from finding something that fully solves this for you? Select all that apply.
Nothing I've found fits my needs
Existing options are too bulky or uncomfortable
Existing options are too expensive
I didn't trust the waterproofing claims
I never got round to properly looking
I didn't think a solution like this existed
I didn't think it was a big enough problem to solve
Other
B13. If you could wave a magic wand and have the perfect solution to this problem, what would it do? Describe freely. Don't worry about how realistic it is.
PAGE C: What you carry and what matters most
Which items do you typically want to keep safe, dry, or secure when you're near water?
Phone
Wallet / purse
Cash
Cards (bank, ID)
Hotel key card
Car / house keys
Passport
Sunglasses
Jewellery (rings, watch, earrings)
Earbuds / headphones
Portable phone charger
A book or e-reader
Medication (e.g. insulin, inhalers, tablets)
Medical devices (e.g. insulin pump, glucose monitor, hearing aids)
Feminine hygiene products
Snacks
Children's items (e.g. a phone, snacks, comfort item)
Other
Which items are absolutely essential to protect—the ones you'd never want to risk losing, damaging, or having stolen?
Are any of these items time-sensitive or safety-critical (for example, medication that needs to be taken on a schedule, or equipment you cannot easily go without)?
Yes
No
If yes, please tell us more. This helps us understand needs we might otherwise overlook.
Would you ever be responsible for carrying or protecting items belonging to someone else (e.g. a child, partner, or friend) in these situations?
Yes, regularly
Yes, occasionally
No
Roughly how much would you typically need to keep safe at once?
Just one or two very small items
A handful of small items
A fuller set, including something bulkier (e.g. a book, medical kit, change of clothes)
PAGE D: Size and capacity needs
Based on what you listed in the previous section, which best describes the amount of space you'd personally need?
Very small: just a phone, keys, wallet and cards
Small to medium: adds things like sunglasses, medication, a small towel
Medium to large: adds a change of clothes, snacks, or bulkier medical equipment
I'd need something larger than all of these
Would your needs differ depending on the occasion (e.g. a quick swim versus a full day out)?
Yes, quite a lot
Yes, a little
No, my needs are fairly consistent
How important is it to you that a solution stays compact and close to the body, versus offering as much storage space as possible?
Storage space matters more
1
2
3
4
Staying compact matters more
5
1 is Storage space matters more, 5 is Staying compact matters more
Is there anything you specifically would NOT want to have to carry with you, even if there was room for it?
PAGE E: Shape and visual preferences
Early-stage shape concepts are shown only to understand your instinctive reactions. Nothing here is a finished product.
Which of these shapes appeal to you? Select all that you'd be open to.
Concept A - Tall rounded pouch
Concept B - Flat rectangular pouch
Concept C - Curved waist / hip pouch
Concept D - Slim, minimal pouch
Concept E - Round, coin-purse style
Concept F - Structured box shape
None of these appeal to me
Which shape(s) would you actively avoid? Select all that apply.
Concept A - Tall rounded pouch
Concept B - Flat rectangular pouch
Concept C - Curved waist / hip pouch
Concept D - Slim, minimal pouch
Concept E - Round, coin-purse style
Concept F - Structured box shape
None stand out negatively
Why would you avoid those shapes? (Optional)
Where on your body, if anywhere, would you be willing to wear something like this? Select all you'd consider.
Around the waist / hips
Across the torso, diagonally
High on the back
Around the neck, resting on the chest
Around the wrist or ankle
I wouldn't want to wear it. I'd rather carry or store it separately
No strong preference
How important is it to you that a solution looks like an everyday accessory rather than specialist or technical equipment?
Not important at all
1
2
3
4
Extremely important
5
1 is Not important at all, 5 is Extremely important
Which best describes the overall look you'd be drawn to?
Minimal and understated
Bold and bright, stands out
Sporty and performance-led
Elegant / resort-wear inspired
Playful and fun
Rugged and outdoorsy
Other
Any other thoughts on shape or visual design, including things you love or hate about bags, pouches or accessories you currently own?
PAGE F: Comfort and accessibility
How important is each of these to you?
Rows
1 — Not important
2
3
4
5 — Extremely important
It must not dig in, chafe, or irritate my skin, even after a few hours
It must stay in place and not shift during activity or movement
I need full, unrestricted range of motion while wearing it
It should be comfortable directly against my skin or over swimwear
I need to be able to adjust or remove it quickly and easily, ideally with one hand
It should remain comfortable if worn for a full day, not just a short activity
It should be easy to open and close even with wet or sandy hands
Do you have any physical considerations (such as a disability, mobility aid, sensory sensitivity, skin condition, or limited use of one hand or arm) that would affect how you could wear or use something like this?
Yes
No
Prefer not to say
If you're comfortable sharing, please tell us more. This is genuinely important to us.
If you manage medical equipment or medication, are there specific handling needs we should be aware of (for example, quick access, temperature control, or a certain orientation)?
Would you be comfortable using something like this while actively swimming or doing watersports, not just standing or floating in shallow water?
Yes, that's exactly the use I'd want
Maybe, if it felt secure enough
No, I'd only use it while paddling or floating
No, I wouldn't use it in the water at all
Do you have any other comfort or accessibility concerns we should know about?
PAGE G: Features that would matter to you
How important would each of these be? (1 = Not important, 5 = Essential)
Rows
1 — Not important
2
3
4
5 — Essential
Being able to use a phone touchscreen without opening the item
A clip or attachment point to secure it to something else (e.g. a sunbed, rail, another bag)
Reflective or high-visibility elements for use at dusk or night
Protection for cards against electronic skimming
A quick-release mechanism for fast removal
A separate compartment for items that don't need to be waterproof
Internal organisation (e.g. separate pockets for different items)
An external ID panel or tag in case it's misplaced
An insulated or temperature-stable compartment for medication
Is there a feature not listed above that you'd love to see? Please describe it.
Would you be interested in something that also works well beyond the beach or pool (e.g. hiking, festivals, everyday errands, watersports)?
Yes, very interested
Somewhat interested
Not interested
PAGE H: Colour and style preferences
Which colours would you be most likely to choose? (Select up to three.)
Bright coral / orange
Sunshine yellow
Teal / turquoise
Classic black
White / cream
Pastel pink
Sage / khaki green
Navy blue
Bold red
Metallic / holographic finish
Printed pattern (florals, stripes, etc.)
Other
How important is high visibility (a bright, easy-to-spot colour) versus a more subtle, blend-in colour?
1
2
3
4
5
Would you want the option to personalise an item like this (e.g. initials, charms, interchangeable straps)?
Yes, I'd pay extra for this
Yes, if it was free or cheap
No, not important to me
Would you prefer colours to be seasonal or limited-edition, or a small, permanent core range?
Limited-edition drops
A permanent core range
No preference
PAGE I: Price and purchase considerations
What would you expect to pay for a small, high-quality solution?
Under £20
£20–£34
£35–£49
£50–£69
£70 or more
At what price would it start to feel expensive, even if you might still consider it?
At what price would it feel so cheap that you’d question its quality or reliability?
Where would you expect to buy something like this?
Directly from a brand’s website
Amazon or a similar marketplace
Airport or travel retail
An outdoor or luggage specialist shop
A department store
A pop-up at a festival or event
Through a social media or influencer recommendation
Other
How likely would you be to buy a product that genuinely solved this problem well for you?
Would not buy
1
2
3
4
Would definitely buy
5
1 is Would not buy, 5 is Would definitely buy
How likely would you be to recommend such a product to someone else facing the same concern?
Not at all likely
1
2
3
4
Extremely likely
5
1 is Not at all likely, 5 is Extremely likely
PAGE J: About you
A few final details to help us understand who has answered. All optional.
Age range
Please Select
18–24
25–34
35–44
45–54
55–64
65 or over
Gender
Please Select
Woman
Man
Non-binary
Prefer not to say
Other
Do you identify as living with a disability, chronic condition, or long-term access need?
Please Select
Yes
No
Prefer not to say
Which best describes your usual travel or activity style?
Please Select
Budget-conscious
Mid-range
Premium
Varies a lot depending on occasion
Country or region of residence
Any final thoughts, experiences, or concerns you'd like to share on this topic, in your own words?
Would you be willing to be contacted for further research, such as a short follow-up interview?
Please Select
Yes
No
If yes, what's the best email address to reach you on? Only used to contact you about this research.
example@example.com
Submit
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