Elite Vue Consultant Group Logo: Brand Strategy, Marketing Operations, Change Leadership

  • Marketing Operations Maturity Scorecard™

    Rate how true each statement is for your marketing team today.

  • Strategy Execution

  • Our marketing priorities are clearly tied to business goals, and the team knows what matters most this quarter.*
  • When strategy changes, we have a clear way to communicate it and adjust our plans.*
  • Most of the initiatives we plan actually launch as intended.*
  • We measure whether our marketing work delivers the results we planned for.*

  • Section 1 of 6

  • Operational Processes

  • We have a documented intake process for new marketing requests.*
  • Our core workflows, like campaign planning, creative reviews, and approvals, are documented and followed consistently.*
  • Launches follow a repeatable process with clear stages and sign-offs.*
  • When a team member is out, others can pick up their work without starting from scratch.*

  • Section 2 of 6

  • Team Capacity

  • We know how much work our team can take on before committing to new requests.*
  • Our team rarely works nights or weekends to meet deadlines.*
  • Roles and responsibilities are clear, so work isn't duplicated or dropped.*
  • We push back on or reschedule requests when the team is at capacity.*

  • Section 3 of 6

  • Technology & AI

  • Our project management tool is used consistently by the whole team.*
  • Our marketing tools are connected, so data doesn't have to be moved by hand.*
  • We use automation or AI to handle repetitive tasks.*
  • When we adopt new tools or AI, the team is trained and actually uses them.*

  • Section 4 of 6

  • Governance

  • It's clear who makes final decisions on marketing priorities and approvals.*
  • Stakeholders outside marketing follow an agreed process when making requests.*
  • Leadership can see project status without chasing people for updates.*
  • We regularly review what's working and adjust our processes.*

  • Section 5 of 6

  • Section 6 of 6 · Last step

  • Where should we send your full results?

  • © 2026 Elite Vue Consulting. All rights reserved.
    The Marketing Operations Maturity Scorecard and its content may not be copied or reproduced without permission.

  • Should be Empty: