In North American mainstream culture, the following colors are associated with certain qualities or emotions:
Red – excitement, strength, sex, passion, speed, danger.
Blue – (listed as the most popular color) trust, reliability, belonging, coolness.
Yellow –warmth, sunshine, cheer, happiness
Orange - playfulness, warmth, vibrant
Green - nature, fresh, cool, growth, abundance
Purple – royal, spirituality, dignity
Pink - soft, sweet, nurture, security
White – pure, virginal, clean, youthful, mild.
Black – sophistication, elegant, seductive, mystery
Gold - prestige, expensive
Silver - prestige, cold, scientific