logo creative brief

Company Name*

Point of contact*

First NameLast Name

E-mail*

example@example.com

Phone Number*

Format: (000) 000-0000.

Project Title*

Today's Date*

MonthDayYear

Due date (Final Version)*

MonthDayYear

Project Summary: What type of product or service do you offer? How long have you been in business? What do you hope to accomplish with your new identity? What are your long term goals.*

Audience Profile: Please describe your existing audience - who would you like to add to your audience?*

Perception/Tone/Guidelines: What type of logo would you like (text treatment, mark, combination)? Do you have any colors in mind? (if so, why?) Do you have any specific icons in mind that you would definitely like incorporated into your logo?*

Communication Strategy: Who are your competitors and what do you think of their logos? List competitive URLS if possible. What sets you apart from your competitors?*

Targeted Message: State a single word or phrase that will appropriately describe your company?*

Desired Message Tone: How do you want the message perceived -- creative, fun, warm, active?*

Other: Add any key information not covered under the above items.

Logo Creative Brief