Creative Brief
Company Name
*
Point of contact
*
First Name
Last Name
E-mail
*
Phone Number
*
-
Area Code
Phone Number
Project Title
*
Today's Date
*
-
Month
-
Day
Year
Date Picker Icon
Due date (Final Version)
*
-
Month
-
Day
Year
Date Picker Icon
Project Summary: Clear, concise description of project – keep brief.
*
Target Audience: Whom are you trying to attract? Be specific.
*
Key Messages: One or two key “thrusts” – those most important to the project’s success.
*
Key Benefits: What’s in it for the audience?
*
Background/Competitive Positioning: Briefly discuss the competition, market realities, obstacles, etc.
*
Desired Message Tone: How do you want the message perceived -- creative, fun, warm, active?
*
Print Specifications/Dimensions: For print pieces, ads, or any other items requiring specific detail - provide size, printer specifications, desired paper weight if known, etc.
*
Other: Add any key information not covered under the above items.
*
Enter the message as it's shown
*
Submit
Should be Empty: