Surge pricing is Uber's system to raise prices when demand for cars increases. When it's active, Surge Pricing will automatically respond to high rider demand by increasing prices in 25% intervals.
Why Does Uber Raise Prices?
There are two big reasons Uber uses Surge Pricing.
1. Increased Efficiency
At some point while using Uber, you'll see that high demand can hurt your efficiency as a driver. During periods of high demand your requests could come from 10 minutes, 15 minutes, or even 20 minutes away. These long requests are a bad experience for both you and the rider.
By raising prices for even just a few minutes, Uber surge Pricing lowers demand enough to restore efficiency and maximize rider and driver happiness.
2. Increased Supply
During major events, such as holidays or concerts, surge pricing ensures that you and other drivers receive a significant increase in earnings. This encourages more drivers to be available during the busiest periods, when riders need you most.
How do I Handle Surge Pricing
Simply drive as normal. When things are very busy, you will see your fares are higher. Check for emails and text messages from the Chicago Uber team to stay updated when Surge Pricing will be used for weekend nights or major events.
Important: Your client will see and confirm the increased price before they can request a car. Every rider already knows when the price will be higher, so you shouldn't need to tell them. To prevent confusion, please avoid quoting fares on busy nights because your quote may be different than the surged price.
I was Driving in a Surge area but did not get Surge Pricing
The surge zone shows POTENTIAL surge. The surge multiplier tied to specific trips is shown in the bottom right corner when the request comes through.