• BUSINESS MARKETING AUDIT

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  • Welcome to your R4 Marketing Audit which has been designed to help you plug up the marketing leaks in your business and reveal where you need to improve in your marketing strategy for growing your business. Each of the questions represent a key component in your marketing strategy to reach more potential customers, maximize your current customers, and grow your business.

    There are four R's every business needs to plan for and optimize to maximize the growth potential of their business. They are: Reputation, Reach, Resell, and Referral

    Once you complete your business marketing audit, you will be given access to a free marketing resource video which ties all of the four R's together to help you achieve exponential growth in your business.

     

    NOTE: Please set aside at least 20 minutes to complete your marketing assessment. I promise you it will be worth the time and you Will Be Glad You Did. Once completed, you will be given access to your marketing score in each area.

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  • REPUTATION ACTIVITIES

  • It's never been easier for potential customers to find out what others think about your business. As you know, nowadays people search online BEFORE they buy. We know that people put a lot of stock in what they read online. In fact, studies show that 74% of U.S. consumers choose to do business with a company, based on online feedback -- even when it's from total strangers!

  • 1A) Do you have a proactive system for continuously building a 5 Star Online Reputation with positive online reviews?*
  • 2A) Do you have a system for monitoring what is being said about your business on the web and social media?*
  • 3A) Do you have a reputation-saving approach to responding to clients that have expressed disappointment in your products/services?*
  • 4A) Do you have a reliable system of collecting and creating client testimonials and success stories?*
  • 5A) Do you effectively and powerfully use your testimonials in all the marketing, advertising and sales efforts you do?*
  • 6A) Do you have a system for marketing your positive online reviews by consistently sharing all of them to your website, social media, and video sites?*
  • 7A) Do you have respected people in your field, market or industry who will endorse you and your company without hesitation?*
  • 8A) Has your website been kept current with news/ awards/changes?*
  • 9A) Do you conduct PR/media relationships/radio/ newspaper/magazine interviews/event participation in your industry and local community?*
  • 10A) Do you hold or run special events such as educational seminars, new product introductions, end of the year promotions, private sales, meet the management events, meet the manufacturer events, client appreciation events, etc.?*

  • Sample Review Video Used To Market Your Reputation

  • REACH ACTIVITIES

  • Any business that wants to grow, needs to make sure that more people know about it today than did yesterday. If you are not engaging new people and telling them about your product or service, you're not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result.

  • 1B) Do you have a written marketing strategy and tactical implementation plan that you continuously apply and follow?*
  • 2B) Has your website been effectively optimized for search engine results?*
  • 3B) Is your business currently ranking on page 1 of search engine results for competitive keyword phrases?*
  • 4B) Do you have complete business listing profiles in the major search engines?*
  • 5B) Do you have a direct response-formatted website that is mobile friendly?*

  • Click Here To Determine If Your Website Is Mobile Friendly

  • 6B) Do you have an active social media presence which you post to consistently?*
  • 7B) Do you know the average lifetime value of your clients?*

  • Click Here To Discover The Average Lifetime Value Of Your Clients

  • 8B) Do you know your allowable cost of acquiring a new prospect and/or clients?*
  • 9B) Assuming you know your allowable cost of acquiring a new prospect and/or clients, do you invest up to that amount in your marketing efforts to acquire new buyers?*
  • 10B) Have you taken the time to identify your major competitors and research their business and marketing?*
  • 11B) Have you identified the sources where all (or at least most) of your business is coming from and how to stimulate more people from those specific sources to purchase from you?*
  • 12B) How many different marketing activities do you have in place to attract prospects/clients/revenue flow?*
  • 13B) Have you taken the time to create a budget to determine how much you are willing to invest each month into marketing your business?*
  • 14B) How much do you budget to invest in marketing activities each month?*
  • 15B) Do you perform effective (meaning successful at both attracting and converting) search engine optimization that builds more prospects, buyers or business?*
  • 16B) Do you have a target prospect list of strategic partners? (i.e., companies that either already have a strong relationship with the same people you want to sell, or new, competitive organizations that have more to gain than you do by seeing you sell your product/ service to more people/companies)?*
  • 17B) Do you have any strategic alliances actively in place right now that are generating you new prospects/clients/revenue flow?*
  • 18B) Do you have an opt-in form on your website homepage where a web visitor can get something free in exchange for leaving their name and email address? (ex. free report or newsletter)*
  • 19B) Do you use retargeting to reach more potential customers and engage your current customers?*
  • 20B) Have you signed up for Google My Business and set up your profile completely 100%*

  • Click Here To Access Your Free "Google My Business" Quick Start Guide

  • RESELL ACTIVITIES

  • Once you have done all the hard work of getting a new customer, you need to make sure to maximize the lifetime value, or LTV of that customer. (Be sure to check out our resources page on our website for a free worksheet to calculate your customer's Lifetime Value)

  • 1C) Have you identified complementary cross-sell offers for all of your products and services?*
  • 2C) Is your staff trained in identifying and offering up- sell, cross-sell and down-sell opportunities?*
  • 3C) Is your staff compensated for up-sell, cross-sell and down-sell sales success?*
  • 4C) Are you up-selling all customers at the initial point of purchase?*
  • 5C) Are you communicating offers to your existing customers at least once per month?*
  • 6C) Do you have a comprehensive database of your prospects and buyers that identifies everything from names, birthdays, contact numbers, type of buying, what they buy, interests, where they originated from, quantities or past purchases, etc.?*

  • Your most valuable asset in your business is your customer list. Below you will find a great resource which allows you to store information about your customers and follow up with them. Go ahead today and sign up for the Free Trial in order to start maximizing your client list and grow your business.

     

    Click Here To Access Resource

  • 7C) How many different media are you using to make your offers and promote your business (select all that apply.)?*

  • 8C) How many complementary (upsell/cross-sell) products/services do you currently add to your sales proposition?*
  • 9C) Do you currently offer bonuses (either tangible or intangible) as an incentive to purchase your product or your service?*
  • 10C) Do you currently have a "Loyalty Rewards Program" in place designed to reward customers for coming back to your business over and over again?*
  • 11C) Do you have an active, systematic, ongoing follow-up system for every prospect and first-time buyer you acquire?*
  • 12C) How often do you follow up with past buyers/ clients by phone, mail, email or in-person?*
  • 13C) Do you know what your attrition rate is and why a client may stop buying from you?*
  • 14C) Do you have attrition reduction or client retention program in place to minimize inactive buyers?*

  • REFERRAL ACTIVITIES

  • Since you are doing such a great job taking care of your customers and keeping them happy, the best thing you can do is set up systems to maximize the benefit you get from them, right? This way your customers end up doing the marketing for you! Referrals not only help you save money on marketing, but according to a study noted in the Harvard Business Review, referred customers are on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits!

  • 1D) Is your staff trained in identifying referral generation opportunities?*
  • 2D) How many formal referral-generating systems do you currently have with prospects or potential partners?*
  • 3D) Is your staff compensated for generating referrals?*
  • 4D) Does at least 25% of your business currently come from referrals?*
  • 5D) Is the average number of referrals you get every month increasing or decreasing?*
  • 6D) Do you hold or run special events such as seminars, new product introductions, end of the year promotions, private sales, meet the management events, meet the manufacturer events, meet the creator-type events, etc. to encourage referrals?*

  • GENERAL ACTIVITIES

  • 1E) Do you have someone working on the marketing of your business that has training in marketing?*
  • 2E) Do you have someone at your business spending at least 50% of their time dedicated to marketing?*
  • 3E) Do you have a growth mindset at your business?*
  • 4E) Do you have a “sales and marketing culture” at your business?*
  • 5E) Do you have a powerful, unique value proposition that you communicate consistently to your market?*
  • 6E) Have you formally surveyed your clients to find out exactly why they buy from you versus the competition?*
  • 7E) Do your marketing, sales approaches and advertising activities focus on benefits or features?*
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  • 8E) How much time do you invest each month into educating yourself and learning new techniques and strategies to market your business better?*
  • 9E) How do you feel after completing this questionnaire?*

  • AUDIT RESULTS

  • CONGRATULATIONS on taking the first step towards discovering exactly where your business stands as it relates to marketing. If you are like most of our clients who first completed this audit, then we know this was an eye opener for you. To sum up, it's our experience that maximizing any of these four R's can lead to 25% growth at your business, and maximizing all four gets a compounding effect, allowing your business to really explode and start growing fast...not to mention allowing you to be able to crush your competition.

    Go ahead now and complete the info below and then click the submit button below and you will be instantly taken to your marketing audit results and what your specific score means to you and your business as well as receive an additional FREE marketing resource bonus for your business.

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