Complimentary Entry Deadline: October 1, 2026
The DTC National Advertising Awards recognize the most creative, innovative, and effective direct-to-consumer pharmaceutical advertising campaigns. This is a creativity-based awards program.
Finalists will be announced in January 2027. Winners will be revealed during the Ad Awards Ceremony at the 2027 DTC National Conference.
Please email Amanda Lawhorne (Amanda@dtcperspectives.com) with any questions.
ELIGIBILITY
- The entry must have run in market between January 1, 2026 and December 31, 2026.
- Only U.S.-based, consumer-directed promotions and communications qualify.
ENTRY FEE INFORMATION
- Entries submitted on or before October 1, 2026 are free of charge.
- Beginning October 2, 2026, a $495 entry fee per campaign will apply. A campaign may be entered in multiple applicable categories without incurring an additional fee.
- If your campaign is selected as a finalist, the full $495 entry fee will be credited toward the purchase of a reserved table or individual Awards Dinner passes.
- Campaigns that have not been publicly released by October 1 may qualify for an entry-fee waiver. Late submission alone does not qualify for a waiver. Waiver requests must include the campaign's public launch date and supporting documentation showing that the campaign was not publicly available before October 2. Supporting documentation may include a dated media plan, launch schedule, client or brand approval, insertion order, project timeline, or comparable documentation. Confidential information may be redacted.
- All waiver requests are subject to review and approval by DTC Perspectives. If a waiver request is not approved, the $495 entry fee must be paid before the campaign can be submitted for judging.
- This policy applies only to the DTC National Ad Awards. Top Marketers of the Year, Agency Vanguard, and all other DTC National Awards programs remain free to enter.
IMPORTANT INFORMATION
• You may submit as many campaigns as you like. Each campaign requires a separate submission.
• A campaign may be entered in multiple applicable categories. We reserve the right to recategorize an entry.
• Please follow the guidelines and requirements outlined in our entry kit
• These are creativity-focused awards, so proprietary or confidential information is not required. There is no minimum or maximum word count.