Smartphone Brand Preferences in the Philippines: iOS vs Android

Smartphone Brand Preferences in the Philippines: iOS vs Android
A qualitative research about brand communities in the Philippines.
Hi! My name is Bim Vitan.
I am currently taking up my Masters in De La Salle University under the program of Communication Arts - Major in Applied Media Studies. I am doing a study of cultural brand preferences between Android users and iPhone users among Filipinos; although my research is at its early stages, your inputs will greatly help me attain the information I need to finish my research on my Discourses of Cultural Production & Media class.
This survey is purely confidential and will only be used for educational purposes, not for marketing research.
I hope that this survey would not take too much of your own time, and I thank you for your help. :)
Age
MaleFemale
Current Occupation
What was your first smartphone?
Personal NecessityTo fit inRequired by work/company
Pricing and AvailabilityCamera QualitySize of Screen and ResolutionSpecificationsStorage MemoryBuild QualityOperating System
What is your current smartphone?
1,000 to 10,000 pesos10,000 to 20,000 pesos20,000 pesos and above
I value the opinions from other people and the advertisements I see regarding the smartphone, they know what I need.I make my own decisions when making a purchase; I trust my own opinion.
I always go for the best flagship phones. I want to get the fullest experience.I'm satisfied with the middle or lower specifications smartphones, I don't necessarily need the best.
54321
EverydaySometimesRarely
Below 5 minutes5 minutes - 20 minutes20 minutes - above
YesSometimesNo
Android PhonesApple iPhones
If you use an Android phone, what made you choose it over an iPhone?
If you use an iPhone, what made you choose it over an Android Phone?
Are you planning to switch to another mobile operating system soon? If yes, what is your future OS of choice.
Yes, it is beneficial for their future products.No, I think the competition is pointless.I am not aware of the competition between the two companies.
I get berated from time to time.Occasionally.I never get criticized by others.
If you use an Android phone, what does iPhone users tell you about your OS of choice.
If you use an iPhone, what does Android phone users tell you about your OS of choice.
Do you believe that the brand preferences (iOS or Android) of Filipinos are culturally dictated? (Examples: Because of elitism, diversity, and trends, etc.). Please explain.
In your opinion, are Filipinos more attached and dependent on their smartphones than foreigners? (More obsessed with texting, selfies, etc.)
Smartphones changed my lifestyle for the better, and I like it.I wish we could all ditch our smartphones and start using analog phones again.
Anything else you’d like to say? :) (optional)
Thank you so much for answering this survey!
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Smartphone Brand Preferences in the Philippines: iOS vs Android

A qualitative research about brand communities in the Philippines.