Smartphone Brand Preferences in the Philippines: iOS vs Android

A qualitative research about brand communities in the Philippines.

Hi! My name is Bim Vitan.

I am currently taking up my Masters in De La Salle University under the program of Communication Arts - Major in Applied Media Studies. I am doing a study of cultural brand preferences between Android users and iPhone users among Filipinos; although my research is at its early stages, your inputs will greatly help me attain the information I need to finish my research on my Discourses of Cultural Production & Media class.

This survey is purely confidential and will only be used for educational purposes, not for marketing research.

I hope that this survey would not take too much of your own time, and I thank you for your help. :)

Age

Sex

Current Occupation

What was your first smartphone?

What made you purchase a smartphone?

What do you look for in a smartphone? (Pick top 3)

What is your current smartphone?

How much are you willing to spend on a smartphone?

Does advertisements and opinions from others affect your choice of smartphone, or do you personally try out a smartphone, research about it, and seek it before making a decision then purchasing your choice.

Do you always get the best flagship phones of the brand of your smartphone? (Example: iPhone 5S than 5c, Samsung S5 than Duos)

How dependent are you with using your smartphone? (5 highest, 1 lowest)

How often do you see people around you use their smartphones?

How long do you see people use their smartphones?

Do you easily judge people based on their brand & smartphone of choice?

What do you see more often, Apple iPhones or Android Phones?

If you use an Android phone, what made you choose it over an iPhone?

If you use an iPhone, what made you choose it over an Android Phone?

Are you planning to switch to another mobile operating system soon? If yes, what is your future OS of choice.

Do you think that the competition between Apple’s iPhone and Google’s Android benefits the consumers?

How often do you hear your peers berating your OS of choice (example: peers making you switch to another mobile OS).

If you use an Android phone, what does iPhone users tell you about your OS of choice.

If you use an iPhone, what does Android phone users tell you about your OS of choice.

Do you believe that the brand preferences (iOS or Android) of Filipinos are culturally dictated? (Examples: Because of elitism, diversity, and trends, etc.). Please explain.

In your opinion, are Filipinos more attached and dependent on their smartphones than foreigners? (More obsessed with texting, selfies, etc.)

Lastly, are you happy with the emergence of smartphones, or do you wish to revert to the days where everyone uses simple call and text mobile phones.

Anything else you’d like to say? :) (optional)

Thank you so much for answering this survey!