Determine Benefits Your Nonprofit Might Seek in Alliances
Successful alliances with businesses provide valuable benefits to nonprofits organizations and the communities they serve. Clarity about what benefits your nonprofit is seeking through alliances helps you focus on partners most likely to provide these benefits. Begin by rating most highly those benefits that will further your organization’s mission and are most valued by your primary customers—those whose lives are changed through the organization’s work. Also consider additional benefits to the organization. Then specify the resources, recognition, and relationships your nonprofit should seek, and identify businesses that might provide them. Read the following list of benefits that nonprofits receive in strategic alliances with businesses. Rate how important each type of benefit would be to your organization. For those you rate 3,4, or 5 briefly describe the specific benefits your nonprofit might seek (such as kinds of services, types of volunteers, and a target amount of funds), and indicate what types of businesses (or specific businesses) might provide them.
Benefits from Business Alliances
Importance (Choose One: 5 = Extremely Important; 1 = not at all important; DK = Don't know)
Professional Services:
services that are valued by our primary customers and that further our mission
1
2
3
4
5
DK
Knowledge:
information that is helpful to our primary customers or that is useful to our organization
1
2
3
4
5
DK
Revenue:
income from donations, grants, cause-related marketing proceeds, or revenue from contracts or fees that exceed performance costs
1
2
3
4
5
DK
People:
volunteers serving as board members, event participants, fundraisers, or service providers
1
2
3
4
5
DK
Facilities:
free or discounted access to or donations of buildings or other facilities for use by our customers or our organization
1
2
3
4
5
DK
Goods:
free or discounted items for distribution to our customers or for use or sale by our organization
1
2
3
4
5
DK
Issue awareness:
expanded distribution of messages or information (often through public relations and marketing communications)
1
2
3
4
5
DK
Visibility:
distinctive positioning or image building for our organization or our cause (often through public relations and marketing communications)
1
2
3
4
5
DK
Experts:
pro bono assistance for our organization and our primary customers (often with technological, financial, scientific, research, communication, or legal issues)
1
2
3
4
5
DK
Introductions to other businesses and influential people and groups:
access to new sources of benefits. for our customers and our organization
1
2
3
4
5
DK
Specific Benefits Your Nonprofit Might Seek and Businesses That Might Provide Them
Resources
Professional Services: services that are valued by our primary customers and that further our mission
Knowledge:
information that is helpful to our primary customers or that is useful to our organization
Revenue:
income from donations, grants, cause-related marketing proceeds, or revenue from contracts or fees that exceed performance costs
People:
volunteers serving as board members, event participants, fundraisers, or service providers
Facilities:
free or discounted access to or donations of buildings or other facilities for use by our customers or our organization
Goods:
free or discounted items for distribution to our customers or for use or sale by our organization
Recognition
Issue awareness:
expanded distribution of messages or information (often through public relations and marketing communications)
Visibility:
distinctive positioning or image building for our organization or our cause (often through public relations and marketing communications)
Relationships
Experts:
pro bono assistance for our organization and our primary customers (often with technological, financial, scientific, research, communication, or legal issues)
Introductions to other businesses and influential people and groups:
access to new sources of benefits. for our customers and our organization
Other
What, if anything, should we do to clarify and rate the benefits our organization might seek from businesses?
Submit
Print Form
Next Topic
Should be Empty: