<br />Successful alliances between nonprofit organizations and businesses reflect mutual understanding of the alliance’s strategic fit and rely on the partners’ ability to develop opportunities into projects that provide significant benefits. The partners work together to design the alliance in order to meet each organization’s objectives and contribute strategic value to both.<br /><br /> At this point, meet with your nonprofit organization’s business alliance partner and establish clear, mutual expectations about the alliance’s purpose and fit. Written agreements are recommended to avoid misunderstandings and provide a basis for future appraisal, though many successful alliances rely on oral agreements,with written documents limited to legal issues. <b><br /><br />After reviewing your assessment of the strategic fit and opportunities for an alliance with a business (Worksheet 7),work jointly with your partner to develop a purpose and fit statement.</b><br /><br /> <b>STRATEGIC ALLIANCE PURPOSE AND FIT STATEMENT</b><br /> between