HOW TO CREATE AN ANVIL AWARD WINNING CAMPAIGN

Wednesday, August 20, 2025
Networking begins at 11:30 a.m.|Presentation at Noon
Ralph's on the Park
900 City Park Avenue | New Orleans

For over 75 years, the Anvils have been considered the icon of the Public Relations profession and the benchmark of high performance in the PR industry. Anvil Awards celebrate the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. Awards of Excellence and Awards of Merit recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns.

PRSA New Orleans' Fleurish Awards competition is open to all public relations professionals, consultants, agencies, and organizations that launched or completed qualifying public relations campaigns or single-item activities either as professionals, consultants, agencies, and organizations or for their New Orleans-based clients.

Perhaps the most rewarding part of being named a Anvil Award winner is having your entry evaluated by an anonymous PRSA national chapter of PR and accredited professionals. Entries are assessed based on research, planning, execution, and demonstrated results, as well as the effective use of budgets and resources.

This luncheon will collectively dive into prior Anvil award-winning campaigns with the goal of being able to apply and enact these best practices for successful campaign entries. You will be empowered to compete among the best of the best in this year's Fleurish Awards and be recognized among the PR industry's top-tier practitioners.

A deep analysis of specific tactics and how to write and evidence a Silver Anvil-winning campaign entry will be workshopped during this private, three course luncheon.