Deadline: November 4, 2024
The Top DTC Marketer of the Year program aims to inspire and encourage continued excellence and innovation in the DTC marketing field, recognizing those who push the boundaries and set new standards of success. This program highlights the achievements of those who have successfully leveraged media channels, data-driven strategies, and / or customer-centric approaches to drive significant growth and impact for their brands.
Marketers are selected based on actual accomplishments, influence on future consumer launches or campaigns, and / or recognized contributions and service to patients as well as their respective marketing industries.
There is no fee for nomination entry. You may nominate as many individuals from pharmaceutical copmanies as you would like.
All nomination details are kept confidential. You may nominate as many individuals as you would like. Please email Jennifer Kovack (jennifer@dtcperspectives.com) with any questions.
Eligibility:
- This award is for elite marketers from pharmaceutical companies only.
- Nominees should have a minimum of 5 years of industry experience.
- Attendance of the awards ceremony will be required (April 23, 2025 at the Westin Copley Place in Boston).
Criteria:
- Impact: The nominee's efforts should have led to measurable business growth, such as increased revenue, customer acquisition, retention, or brand visibility. The impact should be supported by data or case studies.
- Customer-Centric Approach: The nominee should demonstrate a deep understanding of the target audience, delivering personalized, relevant, and engaging customer experiences.
- Innovation: The nominee should have introduced or executed innovative strategies or tactics in DTC marketing that have set new standards within their company or the industry or opened new market opportunities.
- Leadership: The nominee should exhibit leadership qualities, including guiding teams, mentoring others, and / or contributing to the broader marketing community.
Nomination Letter Recommendations:
- Summary of Achievements: Provide an overview of the nominee’s key achievements in DTC marketing, focusing on the criteria mentioned above.
- Specific Examples: Include specific examples or case studies demonstrating how the nominee's work has made a significant impact to patients or the DTC industry. This could include metrics, customer testimonials, or unique strategies employed.
- Personal Qualities: Where appropriate, describe the nominee’s personal qualities, such as leadership, creativity, and commitment to ethical practices.
- Supporting Evidence: You may provide any supporting documents, such as campaign results, testimonials, or industry recognition, that strengthen the nomination.