Describe your innovation (maximum 800 words)
- Clearly and specifically state the objective (s). What will be achieved if the idea you have in mind is implemented
- Describe briefly the approach, methods or activities that will be used to achieve your objectives above, incluidng mesurements and indicators that will be used. Of interest, will be the type of messages and the channels /media through which they will be delivered
- How does this idea differe from other approaches that have been tried