Goals, of course, set out a statement of intent without naming specific parameters. Where do you want the your team to go? What are you trying to achieve personally?
Examples:
"To be market leader in the sale of Widgets."
"To have the most successful sales team."
"The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg