Persona building is an exercise designed to help create targeted fictional representations of each of your ideal customer archetypes. Personas are based on a combination of demographic, psychographic, and behavioral data along with your real-world experience and educated speculation. Defining and understanding your personas is important for many aspects of your business, including marketing, sales, and support.
Please complete the worksheet one time for each persona you wish to build.
To get started, enter your company name and email address below.