BUSINESS PLAN GATHERING TOOL
1. NAME AND TYPE OF BUSINESS
What is the name of the business?
Has it been incorporated/registered?
Please Select
Yes
No
If yes, when was it incorporated?
-
Month
-
Day
Year
Date Picker Icon
If no, when will it be incorporated?
-
Month
-
Day
Year
Date Picker Icon
What kind of organization?
Sole proprietorship
Partnership
Private Limited Liability
Family Business
If it is a partnership form of business, who are the partners?
Rows
Name of Partners
Position
% Of Shares Owned
1
2
3
State the goals/vision purpose of the business:
State the anticipated form of finance the owner wants to adopt:
Give a brief history since the establishment of the business:
Type of business:
What is the estimated total demand (in naira) per month for the product/service?
Give a sales profile of the top five customers below:
Rows
Customer Name
Total Purchase Volume/Month
Size of total current market %
Sales in Naira
1
2
3
4
5
2. DESCRIPTION OF PRODUCTS OR SERVICES
Describe briefly the quality features of the products/services rendered/to be rendered by the business:
Rows
Product types/Brands
Qty/Volume Per Annum
Price
Competitive Advantage
1
2
3
What are the distinctive features that enable the product/service to compete effectively in the market?
State briefly any negative perception about the product/service:
Given the right conditions and factors how can you better improve the products/services to beat competitors?
List four top competitive or substitute products/services in the location where this business is situated:
Rows
Name of Product
Competitive or Substitute
Distinct Quality/Advantage
Price/Unit
1
2
3
4
What will position your product/service to gain advantage over the competition? Describe these qualities or benefits:
3. CUSTOMERS' PROFILE
Who are the customers?
Categorise the customers as:
Please Select
Foreigners
Students
Educated
Illiterates
Men
Others
Others:
What is the estimated total size of the current total market for the product/service in each location? (Explain specifically)
Where are the customers most located e.g. Urban, Rural, Ikeja, Ifo, Sango, Sagamu, and Ijebu-Ode?
Complete the table below:
Rows
Name of Driver (Top 5)
Vehicle Reg. No.
Credit or Cash/Sales or Both
Anticipated Qty or Vol. purchased per month specify
Price (N)
1
2
3
4
5
4. COMPETITORS' PROFILE
Complete the competitors's table below (top five) in similar category as your organisation:
Rows
Names
Location
Qty. Sold per Month
Price
% of Total Market Share
Strengths
Weakness
Operating Methods
1
2
3
4
5
6
7
Other relevant remarks:
Describe competitors' attributes in terms of personnel, packaging, terms of credits and methods of selling, inventory level and quality of products or services:
Rows
Competitors' Names
Location
Terms of Credit (Cash/Credit/Both)
Sales Method
Price
Quality of Product/Service
Promotion Method
1
2
3
4
5
For quality of product/service rank ratio out of: Excellent, Good, Fair, Poor:
What are the key challenges likely to be posed by the competitors?
5. LOCATION
First choice (name):
Second choice (name):
What kind of location is suitable for the business?
Please Select
Flat
Duplex
Factory
Why do you recommend the above form of location:
Describe briefly the suitability of the chosen location using the parameters below:
Rows
Top 2
Traffic Density
Parking Space
Rent Payable
Proximity to Customer
1
2
3
Are there opportunities for future expansion in the above location?
Please Select
Yes
No
Explain with reasons for the choice made (1st Location):
Explain with reasons for the choice made (2nd Location):
Describe the nature, type of similar/competing businesses in the location stated above:
Where are most competitors located? (1st location)
Where are most competitors located? (2nd location)
Where are most competitors located? (3rd location)
What factors make the above location suitable for the business?
Please Select
Traffic
Rent
Parking
Light
Moderate/Heavy Traffic
6. PRICING
What type of payment strategy will be adopted for this business and why? E.g. Down payment, Cash and Carry etc.
List the factors that inform the prices to be charged below and how these prices compare with those of major competitors?
7. PERSONNEL
Who are the key management members?
Rows
Personnel Identity
Qualification & Experience
Key Job Description
Responsible To Who
Salary
Number Required
1
2
3
4
5
8. MATERIALS
What materials are needed to run the business?
Rows
Name of Material
Level of Inventory for One Month
Unit Price
Local or Imported
Location
1
2
3
4
5
6
7
8
9
10
11
12
13
State any likely difficulties that may be encountered in the procurement of the above materials:
9. EQUIPMENT
What equipments are needed to run the business?
Rows
Name of Equipments
Qty
Capacity
Unit Price
Local or Imported or Both
1
2
3
4
5
6
What are the likely difficulties that may be encountered in the procurement of these equipment?
How can the above problems be overcome?
10. SALES FORECAST
What are the anticipated sales forecasts, monthly for the first one year?
Rows
Month
Product
Unit Price
Anticipated Volume Sale (Worst Case Scenario)
Anticipated Volume Sale (Best Case Scenario)
Total (in N) (Worst Case Scenario)
Total (in N) (Best Case Scenario)
1
2
3
4
5
6
7
8
9
10
11
12
Explain the assumptions made in the forecast (E.g. Steady supply of raw materials, No. of customers per period):
11. START UP COST (Rank cost needed to take off)
Rows
Names of Items
Quantity
Description
Cost (N)
1
2
3
4
Total
State 3 critical factors that can hinder the success of the business:
State how the above factors can be mitigated/reduced:
Submit
Should be Empty: