Market Survery Data Gathering Tool
1. Individual Respondent Profile
Full Name
First Name
Last Name
Address:
Date:
-
Month
-
Day
Year
Date Picker Icon
Business Status/Profession:
2. Customer Profile
Descrive those who use Survey Product in terms of the following: Age, income, and quality sold per month.
Rows
Profession
Age
Income
1
2
3
4
5
6
Do you know the Survey Product?
Please Select
Yes
No
If Yes, how did you get to know the Survey Product. Please tick as appropriate.
Very Acceptable
Not well known
Not known
Not acceptable
Do you use the Survey Product?
Please Select
Yes
No
How much of you use per week?
How much do use per month?
How will you classify the consumers of the product by age? Please tick as appropriate.
Please Select
Age 1 - 17
Age 18 - 60
Age 60 & Above
All
What is the average income of drinkers (N) per annum as indicated below:
Please Select
10,000 - 50, 000
51, 000 - 100, 000
101, 000 - 150, 000
151, 000 - above
Who are your customers?
Out of 100% distinguished by gender, what percentage of people use the product? (Male)
Out of 100% distinguished by gender, what percentage of people use the product? (Female)
What factors influence your decision to use the product on a scale of 1 - 7, with 1 being the least important factor, and 7 being the most important factor?
Rows
1
2
3
4
5
6
7
Taste: Sweet, mild, harsh, bitter
Social Distribution
Quality: good, fair, poor
Alcohol Level
Price
Packaging
Other Specify
How much do you buy it?
Where do you normally buy it? Tick as many as possible.
Hotel/Restaurant
Supermarket
Retailers in Market
Wholesaler
Others
What period is the product most demanded?
Please Select
Festive period
Harmattan period
End of Year
Beginning of the Year
Raining Season
How do you classify the use of the product?
Please Select
Daily Refreshment
Parties/Event
Occasional
Casual
Cocktail
What difficulties do you encounter with the product int rems of the following? Tick as appropriate.
Availability
Price
Importation
Complaint about alcoholic level
Packaging - bottle
Others
Others, please specify:
Rank other products you will prefer as a substitute to the product on a scale of 1 - 7 with 1 being the least important factor and 7 being the most important factor.
Rows
1
2
3
4
5
6
7
Teazer
Gordon Spark
Melon Splash
Baron Romeron
Castilo-Delioria
Red Bull
Heineken
Others/Red Lemon
Please specify your reasons:
3. Marketing
Rank the commonest methods adopted for distributing the product on a scale of 1 - 6 with 1 being the least important outlet, and six being the most important outlet.
Rows
1
2
3
4
5
6
Super Markets
Hotel/Restaurant
Retailers
Open Market (Oke Arin)
Wholesalers
Others
Others, please specify:
Recommendation. Please recommend how the product can generally be improved.:
Submit
Should be Empty: