EXAMPLE TOPICS FOR DISCUSSION
SugarCRM Powered by CP-ADS™
Our CRM solution is designed for media companies of all market sizes and is pre-loaded with current, inactive and prospective customers. Business level demographic data is appended to each business allowing you to pinpoint industries with the highest revenue potential, target businesses by employee size or sales volume, and identify those with a social media presence. We have carefully constructed reporting tools to fit the needs of your sales team including a Dashboard that displays your Gap to Goal, Key Performance Trackers, Tips for Closing Sales, Pending Sales Opportunities, and At Risk Accounts. Our cloud storage allows you to archive documents, proposals, and contracts. You can quickly create target lists and work directly from them without having to toggle back and forth between multiple tools. The QuickCRM mobile app is fully customizable and gives you a quick “on the go” option. No more sticky notes, filing cabinets, note pads or planners.
Our flagship product CP-ADS provides unique prospecting and querying tools that are designed specifically for the media industry. CP-ADS is built using your accounts receivable data matched to business level demographic information allowing your team to know exactly who is a prospect and their potential. Sales leads can be pulled by geography, territory, or specific business demographics. Our PAR Score allows your reps to prioritize their leads by advertising potential. The At Risk report quickly identifies customers who you are at-risk of losing. Look-a- Like Leads displays businesses that look like your current accounts but are not currently advertising. Use CP-ADS to realign sales territories, analyze your return on investment, and guide your team where the most dollars can be found. Trusted by more than 200 media companies.
The Marketing Management System (MMS) provides a dynamic tool necessary to target consumers effectively. We link consumer household data with your customer file so that you can successfully target new customers, retain existing ones, and build new products and revenue. Experian℠ household demographic data includes Mosaic clustering and TrueTouch℠ which gives an added layer of market knowledge. TrueTouch℠ illustrates how households prefer to communicate and their motivations/triggers so that you can target the right audience with the right offer. We do extensive up front market analysis during our discovery phase and offer suggestions for new ways to build readership and revenue. Add multiple data sources like Former Subscribers, Contest Entries, Private Party Advertisers, Email Lists, and Advertiser Customer Lists for detailed profiling to discover “look-a-like” targets. You have full access to the data, allowing other departments to use the information for product development, revenue streams, and advertising market analysis. MMS is your pathway to know to your current and potential customers.
Our Turn-key Program provides a multi-purpose solution.
First, the MSG support team will build your MMS™ database. Our sales team will analyze your current marketing efforts and provide customized recommendations based on your market. We then develop a modified MMS™ site along with a tracker/campaign manager so results are shared with each update. Our sales staff then conduct extensive touch point MMS™ training with your team.
Next, MSG's design team will create, deploy, and track custom acquisition, welcome and retention emails. The emails are designed with your specific branding and content. We design and deploy email campaigns based on Experian Mosaic® data and demographic information to target your message.
Next, we create and deploy a direct mail campaign based on Experian Mosaic® data and demographic information for your market. The pieces can be individualized. In other words, there may be multiple designs in the same mailing campaign.
Next, MSG will provide custom telemarketing contact lists and facilitate the calls based on multiple variables. Examples include expired or expiring customers, potential customers and new customers.
Finally, we build you a Campaign Tracker that aggregates all of the components of each campaign in an easy-to-use dashboard, giving audience managers all of the information they need to develop more robust campaigns.