Wednesday, May 25, 2016 at 1:00 pm - 2:00 pm Eastern
This Roundtable program includes a panel of four experienced legal professionals, including a professional business development coach, an in-house general counsel, a chief client officer, and a Gen Why podcaster and branding expert who will discuss strategies and provide useful tips for successful marketing efforts by lawyers. The panel members will share first-hand insights regarding the following topics: (a) the importance for a lawyer to establish a personal brand, (b) the key elements of a successful marketing plan, (c) common characteristics for successful business developers, and (d) the effective use of social media in marketing and business development. The panelists will also share best practices for increasing success in your client development efforts.
Panelists Include:
Mark Chandler, Senior Vice President and General Counsel, Chief Compliance Officer of Cisco
Karen Kaplowitz, President of The New Ellis Group
Catherine Zinn, Chief Client Officer at Orrick
Nicole Abboud, Lawyer and Gen Why Lawyer Podcast Host
Moderated by:
Ladd Hirsch, Business Litigation Partner, Diamond McCarthy LLP