Join Twin Cities area communications professionals at Twin Cities Communications Council’s April event. Below are details.
STARTING A SMALL BUSINESS REVOLUTION | STEERING A 100-YEAR OLD BRAND
IN A NEW DIRECTION
Starting a Revolution: The power of authentic content
Featuring: Amanda Brinkman, Chief Brand & Communications Officer, Deluxe®
APRIL 20, 2016 - TOWN & COUNTRY CLUB
How do you turn around a 100-year-old brand? Especially when the brand is rooted in a legacy financial services payment solution but is now forging its growth with a suite of marketing products and services for small businesses? Deluxe® believed the best way to develop brand awareness of its transformation was to invest in rich, authentic content that would earn the company more brand awareness than they could buy through traditional paid advertising. Through an original documentary and photo essay series, Deluxe® ignited a “Small Business Revolution” utilizing social and purpose driven content to tell the story of the importance of small businesses in America. Ms. Brinkman will share its modern marketing approach that set it on its trajectory to not only raise brand awareness, but create a movement. @Akbrinkman
Please complete registration and return no later than Wednesday, April 13. Thank you.
11:30 AM-NOON: Social time for attendees
NOON-12:30 PM: Luncheon is served
12:30-1:00 PM: Featured Speaker AMANDA BRINKMAN
1:00-1:15 PM: Q&A
1:30 PM: Clear the room no later than
LOCATION: TOWN & COUNTRY CLUB
300 Mississippi River Blvd. N
St. Paul, MN 55104
COST: $25.00 – Payable at the door.