City of Sparks Special Event Application

The committee's purpose is to designate tax funds from room tax to be reinvested in tourism related projects in the City of Sparks. The objective of funding events is to give the City of Sparks the opportunity to introduce and reinforce our brand:
- To promote tourism
- To encourage economic impact
- To stimulate civic pride
IMPORTANT! This system does not save your work, please see that you have all the documents ready for upload.
About the event
Event Name
First day of event

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Last day of event

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Event Location
Attendance
Number of Participants
Number of Vendors
Number of Entertainment Acts
What method did you use to arrive at your attendance number?

0/25
Full Legal Organization Name
Applicant name

First NameLast Name
E-mail
Marketing
What forms of media did you use to promote the event?

Other
Did you work with a professional advertising/PR company? If yes, who?
% of Marketing Budget Spent in the Reno/Sparks Area
% of Marketing Budget spent outside the Reno/Sparks Area
Total amount spent on marketing
Revenue/Expenses
What were your sources of revenue?

Other
Total Revenue
Total Expenses
Please give an overview of how Tourmark Funding was spent:

0/25
Did you have a Sparks Hotel Partner?
Did you have a room code?
Total room nights that used code?
Total estimated room nights
Have you established partnerships with local businesses?
Volunteerism
Number of Volunteers?
Total Volunteer Hours
# of volunteers x average hours worked
Image/Quality Assurance/Growth
How do you measure the success of your event?
How do you believe your event promoted tourism to the City of Sparks?
Please list any concerns, issues, or successes we should be aware of.
Attachments
Marketing Materials

Upload a File
Please attached photos or screenshots of marketing materials for your event Cancelof
Invoice for Award

Upload a File

Cancelof
Current W9

Upload a File

Cancelof
Profit/Loss Statement

Upload a File
Please submit a P&L statement for this event. Cancelof
Tourmark Funding Budget Breakdown

Upload a File
Please provide an itemized budget that shows how the Tourmark funds received were spent Cancelof
Amenities and benefits City of Sparks Received

Upload a File
Please attach photos or screenshots that show how the City of Sparks was recognized in your materials Cancelof
Initial here to confirm that all information provided is true/accurate to the best of your knowledge.
Should be Empty: