General Title & Website Title
Website Title ( 50 to 100 Characters )
Shall not contain the BRAND name. Include the main feature, color, name. Keep it short and informative.
Example: Clear Makeup Bag, Pro MUA rectangular cosmetics Bag with Shoulder Strap, Large
Short Title directions: SHANY + Item Name + Main Feature + Quantity*
Example: SHANY Collapsible Mesh Bag and Travel Tote
Auction Title directions: SHANY + Main Keywords and Features + Quantity* – Color
Example: SHANY Collapsible Mesh Bag and Travel Tote with Zippered Pockets – Black
Product Features + Guidelines
List features of the product or selling points of the product. These will be listed as bullet points.
Maintain a consistent style. If one bullet point is a full sentence, make them all full sentences.
Feature 1: Talk about the most important features of the product + color. 1-2 sentences. This should also be the longest feature.Example: The collapsible black bag is flexible, water-resistant, and made from see-thru rubber mesh. Features deep outer zippered pockets, so items are easy to see, group, access and carry.
Feature 2: Talk about the 2nd most important feature of the product. 1-2 sentences. This feature should be a few characters shorter than Feature 1.Example: The adjustable woven shoulder strap and handles make this organizer stylish, timeless and versatile for men and women. The reinforced edges make the bag durable.
Feature 3: Talk about the main component of the products and examples of how/where to use it. 1-2 sentences. This feature should be a few characters shorter than Feature 2.Example: Lightweight tote is large enough to carry beauty products, hair tools, beach toys, gym clothes, and other personal items. The outer zippers avoid spillage.Feature 4: Always include the product size in inches, and any additional features. 1-2 sentences. This feature should be a few characters shorter than Feature 3.Example: The lightweight case’s breathable design prevents mold and mildew from forming. This tote is easy to clean and measures 14.5 x 9 x 6 inches.
Feature 5: Should always be: “SHANY is a proud member of PETA and all of our products are 100% cruelty-free. This [item] was designed in the U.S.A. and made in [country].” (If they were designed and made in the same country, this sentence can be "This [item] was designed and made in [country].") This feature should be the shortest feature.Example: SHANY is a proud member of PETA and all of our products are 100% cruelty-free. This bag was designed in the U.S.A. and made in China.
Short Bullet Points + Guidelines These are shorter versions of their corresponding Product Features Bullet Point 1: Short phrase of Feature 1 - the most important feature of the product + color. 1 brief sentence.Example: Water-resistant, see-thru black mesh with deep pockets
Bullet Point 2: Short phrase of Feature 2 - the 2nd most important feature of the product. 1 brief sentence.Example: Unisex zippered travel tote with crossbody strap
Bullet Point 3: Short phrase of Feature 3 - main component of the products and examples of how/where to use it. 1 brief sentence.Example: Lightweight material and size is great for travelingBullet Point 4: Short phrase of Feature 4 - size in inches, any additional features. 1 brief sentence.Example: Measures 14.5 x 9 x 6 in and is mildew-resistantBullet Point 5: Should always be the same phrase.Example: SHANY is a member of PETA. Our products are cruelty-free
Description Directions: 5-6 sentences, around 100-200 words. Don’t copy/paste all features to create the description. Use features to go more in depth about the product features/uses for the description. If this is a child product, copy the description from parent or another child.
Example: Part of SHANY's new line of travel bags, the Collapsible Mesh Bag is a highly versatile cosmetics tote that is see-through and flexible, making it easy to group, view and carry cosmetics. Water- and mildew-resistant, it also can be used to carry damp towels and clothes, even small pets, to photo shoots, beaches, pools, gyms, offices or through airports. At 14.5 x 9 x 6 inches with two 5.5in-deep zipped outer pockets, the lightweight case, with reinforced edges, is big and strong enough to carry laptops, papers, hairsprays, cooled curling irons or art pads. The ample pockets and strong zippers are ideal for carrying brushes or palettes. The fabric handles are comfortable and the shoulder strap is adjustable. The case is stylish and timeless for both men and women.
Short Description Directions: 2-3 sentences, 30-40 words. Grab the most important information from the long description, and word it into just a few sentences. If this is a child products, copy the short description from the parent or another child.
Example: The SHANY Collapsible Mesh Bag is a flexible, open-weave, water-resistant tote, making it easy to group, view and cart cosmetic tools. At 14.5 x 9 x 6 in., it carries beauty products, tools, and other personal items.
Directions for use: Briefly describe how one would use the product.