Please complete at least 24 hours prior campaign launch date
Agency Name
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Advertiser Name
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Your Name
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Your Email
*
Campaign Name
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Campaign Goal
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Please Select
CPA
CTR
ROI
CPV
Other
If other, please list here
Campaign Objectives
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Please enter the CPA in preferred currency, CTR as a percentage and ROI either as a percentage or value
Will conversions, sales or leads be tracked as part of the campaign objectives?
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Please Select
Yes
No
What is considered a conversion? Which reporting activities (floodlights/actions) should we track to measure our performance?
What type of attribution will be used
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Please Select
Click based
View based
Both
Custom (please describe)
N/A (CTR or CPC)
Post Click Cookie window
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Please provide the number of days for the post click cookie window
Post View Cookie window
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Please provide the numbers of days for the post view cookie window
Which, if any, 3rd party ad server for attribution purposes?
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Please Select
Doubleclick (DCM)
Atlas
Flashtalking
Sizmek
Medialets
Mediaplex
Pointroll
Exponential
None
Other
If other, please specify which
We require a Conversion Pixel to be able to implement an AERO model or run a CPA optimized campaign. Can you confirm the conversion pixel will be placed prior to campaign launch?
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Please Select
Yes
No
Would you please detail which pages (URL's) the pixel will be placed on?
We require an insights pixel to be placed across the advertiser website to be able to prospect new users efficiently. Can you confirm the Insights pixel will be placed prior to campaign launch?
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Please Select
Yes
No
Would you please detail which pages (URL's) the pixel will be placed on?
As an extension of desktop display, would you approve our running on mobile or tablet display for increased reach and optimal performance?
*
Please Select
Yes
No
Are there any campaign restrictions?
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Please Select
Yes
No
ie black/white lists, viewability goal, geo-targeting, day parting
If yes, please state what they are
Is there a billing schedule we need to adhere to?
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Please Select
Yes
No
Are you using a 3rd party ad verification provider?
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Please Select
Yes
No
If yes, please let us know which 3rd party ad verification provider you are using
For which purpose are you using a 3rd party ad verification provider? Choose all that apply
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Black List
Geo Monitoring
Geo Blocking
Content Monitoring
Content Blocking
Viewabilty
Other
If Other, please specify
If you are monitoring viewability, please specify your viewability goal as a percentage
Will you be sending new creative tags, or will you be using existing tags?
*
Please Select
New tags
Existing tags (only applicable for renewal campaigns)
Please confirm daily 3rd party reports will be sent to Reports-team@exponential.com as well as the Account Manager assigned to your campaign
*
Please Select
Yes
No
Billing/Reporting off Exponential Stats
May we also receive a 3rd party login in addition to daily emailed reports?
Please Select
Yes
No
Submit
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