SMI Market Analysis

SMI Market Analysis
A. Target Market - Who are the customers?
1. We will be selling primarily to (check all that apply): Market Segment Total Percent of Business

Private SectorWholesalersRetailersGovernmentOther
2. We will be targeting customers by- a. Product Line:
b. Geographic area? Which areas?
c. Sales? We will target sales of
d. Industry? Our target industry is
Other?
B. Business Competition
1. Who are your business competitors?
Name
Address
Years in Business
Market Share
Price/Strategy
Product/Service
Features
Name
Address
Years in Business
Market Share
Price/Strategy
Product/Service
Features
2. How competitive is the market?

High Competitive MarketMedium Competitive MarketLow Competitive Market
3. List below your strengths and weaknesses compared to your business competition (consider such areas as location, size of resources, reputation, services, personnel, etc.)
C. Market Environment
1. The following are some important economic factors that will affect our product (such as country growth, industry health, economic trends, taxes, rising energy prices, etc.)
2. The following are some important legal factors that will affect our market:
3. The following are some important government factors:
4. The following are other environmental factors that will affect our market, but over which we have no control:

	We will be using the following pricing strategy:
Markup on Cost
What % Markup
Suggested Price
Competitive
Below Competition
Premium Price
Other