Wednesday, July 20, 2016 at 2:00 pm - 3:00 pm Eastern
Jim Beck of Reed Smith and Courtney Ward-Reichard of Nilan Johnson Lewis will address the use of blogging and social media as tools for marketing and developing practice expertise. Jim Beck is a co-founder of and regular contributor to the award winning Drug and Device blog. Jim’s team posts to the Drug and Device blog on a daily basis, and thousands of practitioners in the drug and medical device arena follow the blog. Courtney Ward-Reichard is an attorney and founding member of Nilan Johnson Lewis, where she partners with corporate clients to avoid and defend employment, products liability and commercial litigation. She frequently writes and speaks on effective and ethical use of social media by lawyers. During the Roundtable Jim and Courtney will address the practical and technical aspects of blogging and social media. They will provide suggestions and guidance related to the time necessary for the successful use of blogging and social media, the need for subject matter focus, technical considerations for supporting your blogging and social media, the ethical considerations associated with blogs and social media and how to handle them, as well as general practices for managing this aspect of your practice. Eric Hudson of Butler Snow will moderate the panel with Jim and Courtney.