Home Based Business Essentials - Chef Amanda Schonberg. This class will cover key resources that are needed for each home based business to succeed. We will set the ground work for building a successful business and review multiple tools needed to thrive in business. This class will also discuss necessary components for optimal productivity such as the importance of planners, sketch books, cake forms, promotional calendars, scheduling software and etc. We will discuss the importance of networking and being a presence within your community as well as ways to make your business stand out. Chef Schonberg is an award winning, published certified chef and culinary mentor who runs a successful home based business in Baton Rouge, LA.
Brick & Mortar 101: Opening a Storefront - Mandi Buckalew. Moving your sweets business from your home to a storefront or physical location is "kind of a big deal," and if you've been playing around with the idea but still not ready to pull the trigger then this class will be a perfect fit for you. During this session, we will discuss the steps required to open your own brick and mortar location. From inspections to the grand opening and all the steps in between, we will discuss the good, the bad and the not so pretty associated with opening a storefront. We'll discuss what you need to know and what you didn't know you needed to know. This class comes complete with checklists and real-life stories. Mandi Buckalew is the owner of Cakeapotamus a home based bakery, turned store front bakery, turned home based bakery (and loving it!!).
Legal Dish on Baking with Booze - Dawn Belisle. Join Attorney turned boozy baker Dawn Belisle of Delights by Dawn, as she discusses the legalities of Baking with Booze. This class will explain what you need to know about incorporating booze/alcohol into your sweet treats and dessert products. You will learn the do's and don'ts, the states vs federal regulations and the types of licensing you might need to legally sell these types of products. (NOTE: Class scheduled two times on Saturday. The second session is a repeat to help avoid scheduling conflicts.)
Photography & Styling Fundamentals - Kevin Dwayne. You work hard to create and design beautiful and delicious sweets, and the quality of your sweet pics should match the professional quality of your work. In this class, you will learn how to style, shoot, and edit professional style pictures of your sweet work using only your phone and a few inexpensive tricks of the trade. Learn about lighting, basic editing, and more in this interactive masterclass taught by Sweet Fest's go to photographer, Kevin Dwayne of Kevin Dwayne Photography.
How to Deliver Your Clients' Dream - Reva Alexander-Hawk. Have you ever had a rough time deciphering exactly what your client wants? Have you been given a vague theme like the "80's" or "Paris" and had no clue where to start with your plans/designs? Through multiple examples and student suggestions, we'll discuss you how to approach some generic themes and quickly and confidently offer up designs for your client that reflect your artistic style while fulfilling the customer needs. Reva Alexander-Hawk is the owner of Merci Beaucoup Cakes. She has been featured in Brides Magazine, Wedding Bells, People Magazine, and she her work been featured on networks such as E Entertainment, Food Network US and UK, Style Network, and TLC.
Quickbooks Essentials - Jay Qualls. In this class, you will learn how to utilize and integrate Quickbooks Online into your Sweets Business. It doesn’t matter if you are a home baker or own a brick and mortar shop, you will definitely benefit from this class. We will go through setting up your company and accounting methods, products, estimates, invoices, payments, and receipts. I will show you how to run reports based on the data you collect through your everyday processes and procedures.
You will learn the following: (1) Set-up your company, (2) Integrate Bank Account Info, (3) How Square integrates and works with Quickbooks, (4) Integrate Quickbooks into your daily operations and processes including set-up a client, create estimate, create invoice, receive and record payments, how to run reports and utilize Quickbooks to track REVENUE and EXPENSES, how to determine COST of GOODS SOLD, FIXED COSTS, and VARIABLE COSTS, Quickbooks and Consultations. This class covers two class sessions for a total of 4 hours.
Strategic Social Media Marketing - Lacey Reichwald. Whether you are a social media maven or you are brand new to this whole digital marketing thing, this Masterclass will have something for you! Does your social media strategy lack consistency? Do you need help creating content and knowing what to post and when? Facebook, Instagram, Pinterest. Periscope, review sites, and blogging…the possibilities are endless and often overwhelming! BUT...you can create and stick to an effective marketing plan with a little strategy and planning. This class will give an overview of the social media platforms that can best get your business seen and followed and we will go in depth on strategies to convert followers into paying customers. You’ll leave this class with an action plan and a toolkit to totally dominate your social game. (NOTE: Class scheduled two times on Saturday. The second session is a repeat to help avoid scheduling conflicts.)
Contracts & Customer Service - Attorney Omar Landery & Chef Amanda Schonberg. Get the best of both worlds with this comprehensive discussion that will touch on contracts from both the legal and culinary perspectives. Learn how to structure and word your contracts from Attorney Omar Landery, and gain practical business insight from Chef Schonberg on how to apply these concepts with your customers.
Live Stream without Fear - Juliet Galea. Live-Stream is…HOT! FUN! FREE!
It helps boost your social media presence, get more followers and repeat costumers, and you're able introduce yourself, your product and your company to potential new clients. Juliet Galea, host of Caker’s Chat, a Sugar Artist Network will give you her reliable tips and tricks on how to ease the anxiety of public speaking even for the most introvert. She will also go over the Do’s and Don’ts of “LIVING” – the act of Live-Streaming - because there IS a wrong way of doing it and it can actually hurt your business if you don’t do it right. Learn how Live-Streaming is free advertising and can lead to more clients and most definitely more followers. If you’re not Live-Streaming your competition is! Follow Juliet’s easy to follow guide to Live-Streaming and you’ll be broadcasting like a pro and increase your social media following substantially.