1- How many total customers do you have in your business?
2- How many active customers do you have?
3- What is your average job amount?
4- If you did a better job following up with ALL of your clients what percentage increase in "active customers" would you expect? (example: a 15% increase)
5- If you did a better job asking for referrals from ALL your clients how many NEW referrals do you think you would get?
6- How many times per year do you follow up with your customers? (thank you's, phone calls, emails, etc)