• DIGITAL MARKETING WORKSHOP
    EMS and Social Media

     

    Hi,

    This strategic review has been developed to enable us to construct an effective marketing machine that builds your brand, differentiates you from your competitor and delivers qualified leads you your business. 

    This step, we will work on developing your Email Marketing System and Social Media

     

  • Lead Nurture System

     

    Segmenting your database

    The more you segment your database the more you can zoom in on your target audience. In turn, this lets you send them messages that they find relevent and interesting. This increases your open, read and click through rates.

    The downside it that it also increases comlexity of the system.

    We believe our standard market segmentation strikes the right balance between complexity and  fine tuning, however the system can be adjusted to suit your needs.

     

    We recommend, 

    Prospects - Communication Strategy
    The system could automatically send them

    • Your Digital Brochure.
    • Autoresponder(s) 8 off
      • Seven questions you should ask your builder.
        Then say once a week the system would send an additional micro article designed to educate and build trust. Once these had run their course the system could send them the monthly eNewsletter.

    Current Project - Communication Strategy 
    The system    could  automatically send them a weekly eNewsletter, basically pichtures from site, showing them the progress of their build. This group is likely to spread the word and share your enewsletter with friends and family, this builds your brand awareness. 

    Completed Projects - Communication Strategy
    These are people you may want to stay intouch with. Once a month, the system could automatically send them your enewsletter. Your caould also use it to send them a Christmas greeting etc.

    Other groups - eg suppliers
    Manual email blast on an as needs basis.

    Flexible
    Remember the system is flexible, these are suggestions only. We can set it up so that it meets your business and client needs. 




  • Digital Brochure
    The eBrochure will complement your existing hardcopy brochures. It is automatically sent to your clients. This is your initial autoresponder.


  • eNewsletter

    Your eNewsletter is a monthly email automatically generated from content posted to your Tumblr.

    Your eNewsletter is also a great place to 'pin' calls to action or information on any limited time offers.

    Tumblr

    Tumblr is a micro-blogging site that we use to create your news feed.
    Your Asset Business Manager will set up your Tumblr account, and a smart phone app. You use the app to make posts to your tumblr account on the fly.

    Don't worry,

    • You can always delete a post that you don't like
    • You can always reset your password, it's your tumblr account

    Once your tumblr account has been added you should get into a habit of taking photos of your work. Remember your clients will absolutely love to see pictures of their home under construction; so don't be shy or think that no one would be interested in say "site set out" your current clients love it, they will also share it with their family and friends.  It is a great way to get your message into the market.

  • Building Trust 

    As we mentioned previously, for most people, the decision to build or renovate a home is a major decision, and one that they will understabdably want to think over.  

    Your eBrochure one of the first deposits in their trust bank account. But what then! We have put together an additional series of micro articles called

    "The top seven questions you should alwas ask your builder"

    These are designed to educate your clients build trust so that you become their natural builder of choice.

     

    Warning

    You may find some of these questions confronting, but in our considered opinion, it is better to have these discussions with your client, than leave them unsaid. At the very least it means you are open and honest, not bad traits for any business person. 

     

    How it works

    Once a week, for nine weeks the system will automatically email the client with the micro article.

    We have done most of the work but we need your answers to these question. Also there is no right or wrong answer to these questions, it all depends on context and the reason given for doing something a particular way.

    If you have the time, you can even add your own questions or edit existing questions.

  • Question 1 - Wht are your real qualifications?

    What does your licence cover?

    Are there any restrictions?

    How long have you been in the industry?

  • Question 2 - Who really supervises the work?

    How experienced are they?

    How many other sites are they supervising?

    Will the same supervisor be on the same job from start to finish?

    Do they have the authority to get things done?

    Can your work with them?

  • Question 3 - What is included in your quote?

    Is the quote fully itemised?

    Are there any questions?

    Are the Prime Costs (PC) amounts, if any, realistic?

    Are the Provisional Sums (PS) amounts, if any, realistic? 

  • Question 4 - Do they provide writtern specifications? 

    How detailed are they?

    Do they cover the full scope of works?

    Are the finishes specified and do they meet your needs? 

  • Question 5 - Are they financially stable?

    Are they fully insured?

    Are they financially stable?

    Do they pay their subcontractors and suppliers on time?

  • Your turn, do you have any killer questions and answers?

  • Qualifying Your Clients

    Don't assume that just because someone has asked you to quote on their project that they are actually serious about building with you.

    It is quite possible that you are being used to as a price check on another builder. So before you spend hours quoting on a job it makes sense to qualify your client.

    As part of our integrated marketing system we include a qualifying questionnaire. 

    Once again we will do most of the work, but we do need some input from you. 

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