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  • DIGITAL MARKETING WORKSHOP
    Core Marketing Review

    Hi,

    This strategic review has been developed to enable us to construct an effective marketing machine that builds your brand, differentiates you from your competitor and delivers qualified leads you your business. 

    This step, we will work on your market neiche and value proposition Which will enable us to effectively market your business.

     

  • What Market Segment / Niche do you specialise in?

    Don't just tick every box.


    Your market segment should be narrow enough to position you as a specialist, but broad enough so that you have enough work.

     








  • Identifying your Value Proposition

    No matter how narrowly you define your market segment it is very rare that you will have it all to yourself.

    To be successful you will need to develop your own unique value proposition. Fail to do this and the only differentiator is the price. 

    Competing on price is always a race to the bottom and should be avoided at all costs. 

    If you're a custom builder your value proposition should be about much more than the house and could include design skills, speed of construction, being easy to deal with, after sale service, etc.

    Try and put yourself in your client's shoes, what is important to them.

    You do not need to answer every question, but the more you give us to work with the better.

    Finally, if you find this process challenging, you're not alone; everyone does; we are here to help.

     

  • Positioning

    You are what you say you are

     






  • Rounding out your value proposition 
    Overcoming doubt and building Trust 

     Describe your team, skills and processes





  • The Value Proposition Test

    Your value proposition should highlight a compelling point of difference; Something that no one else in your market segment can match.

    An effective Value  Proposition will pass this test.

    * Is it relevant to your client's needs?

    * Is it credible? You don't want to undermine your trustworthiness with statements that are not true.

    * Is it unique or at least unique in your competitive area?

    * Is it sufficient? Would it make a client choose you over a competitor?

  • Credibility / Proof
    Why should people believe you?

     

    In this section, we will build up your proof statement


  • Key Contact Information

    Key Contact Information will appear in the footer of all emails from your EMS System.

    Furthermore, Key Sales Contact details can be used to craft a dynamic mailing system, that allows your customers to recieve automatic emails addressed by their main sales contat.

     

  • Documents and Photos

    Supporting documents are any important documents that will be showcased to your clients.

    Branding and Style Guide

    Your Branding and Style Guide underpin every aspect of your marketing. It is an official guide on how your business is presented to your clients and should include:

    • - Logos (with variations)
    • - Approved Font Families
    • - Iconography
    • - Slogan/Tagline
    • - Approved Colour Pallets

    For best results, Logos should be uploaded as a vectorised format(.pdf, .ai, .svg) or high quality raster (.png)

    Portfolio Photos

    If none of this makes sense, feel free to give us a call on 07 3716 7444

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