The American Advertising Federation established the Betty Riehl Excellence in Service Award to recognize employees of the AAF's member clubs, federations, districts and national headquarters.
Nominees for the Betty Riehl Excellence in Service Award should exhibit similar qualities of devotion to duty and member service as were reflected in the career of Betty Riehl. Nominees should also have demonstrated exceptional leadership or participation in one or more of the AAF's national or district activities.
The nominee must be a paid employee of an one of the AAF's member clubs, federations, districts or the AAF's headquarters. The nominee’s distinguished service to her or his organization should be over a considerable period of time and reflect contributions above and beyond the call of duty. The nominee may be retired from the position at time of nomination.
All nominations are presented to the Excellence in Service Committee for selection by secret ballot. Choosing a recipient is at the discretion of the committee. The award is presented at ADMERICA, the AAF’s annual national conference.
Required Information & Documentation
Nominations may be made by any AAF member, including advertisers, advertising agencies, media companies, advertising clubs/federations, college chapters and affiliated associations. Nominations must include the following:
Name and address of nominee, current title and business affiliation
A summary of significant contributions the nominee made to the advancement of the goals of her or his organization and to the AAF
A brief summary of the nominee’s business career
Years of employment
Other information or recognition relative to “Excellence in Service”
Name, address and phone number of person submitting the nomination
Nominations should be typed, double-spaced and three pages or fewer and must be received by close of business March 28, 2018. Only one nomination for each candidate is allowed. Any letters of support or endorsement must be included as part of the three pages.
This year’s celebration of honorees will be held in Hollywood, FL on June 8, 2019.