MINIMUM ADVERTISED PRICE POLICY
Safe Guy Inc- Gun Storage Solutions (GSS), has adopted the following Minimum Advertised Price Policy (MAP), which applies to all online distributors and internet retailers ("Collectively, Resellers") located in the U.S. who resell or otherwise distribute genuine GSS products to end users via the internet. This MAP policy shall apply to the products provided on the latest GSS Price Sheet, which may be updated from time to time. The minimum advertised price for such products shall not be less than the price shown in the attached MAP product listing. If a particular product does not appear on the then-current MAP listing, there is no MAP in effect for the product.
If GSS determines that a reseller has taken any action in violation of the current MAP policy a written notification will begin a grace period of two (2) business days during which the reseller will correct the applicable advertised pricing. There will be no second notification offered and GSS reserves the right, to cancel or refuse any and all current and future orders from the reseller in violation for the given product or product line.
THIS MAP POLICY DOES NOT ESTABLISH MAXIMUM ADVERTISED PRICES. ALL RESELLERS MAY OFFER GSS PRODUCTS AT ANY PRICE IN EXCESS OF THE MAP ESTABLISHED FOR SUCH PRODUCT. ADDITIONALLY, EACH GSS RESELLER IS FREE TO INDEPENDENTLY SET ACTUAL RESALE PRICES AT WHATEVER LEVEL IT CHOOSES SO LONG AS THIS MAP POLICY IS NOT VIOLATED.
"Advertising" means all online visual or audio media, including websites and/or any other online platforms. In store displays, point of sale signs, barcodes or similar marks on products or product packaging which merely state the price are not considered advertising for purposes of this MAP policy. In that regard, this MAP policy does not apply to the actual sales price on any "check-out" page of any reseller's website and or related Internet site (typically the page at which the end user finally purchases the product).