According to a study published by the AIA, in today’s digital space, architects rely on product manufacturers’ websites for support throughout each phase of the specification process. As architects progress through their project’s journey—from schematic design through construction—how can manufacturers ensure that their online content supports each phase’s unique needs? And how can digital marketing help translate that support into more specs?
In this exclusive ARCHITECT LIVE event, you’ll learn how to convert your understanding of the specification process with relevant digital content has a gravitational pull.
Friday, April 28, 2017 | 1:30 p.m. to 2:30 p.m.
AIA Conference on Architecture 2017
Hanley Wood’s ARCHITECT LIVE studio, booth #3863)
Orange County Convention Center (Orlando, FL)
1. THE ARCHITECT’S JOURNEY TO SPECIFICATION
How Hanley Wood uses digital content to strengthen relationships with architects throughout their journey.
2. THE ARCHITECT’S GPS
Learn what happens when you incorporate architectural professionals into your marketing team.
3. NURTURE THE RELATIONSHIP
Use marketing technologies to nurture architects throughout their odyssey by providing the right content at the right time.
4. EXPERT PANEL DISCUSSION
Join this Q&A session with architects & manufacturers as they discuss their insights on aligning digital content with the design process.
DIRECTOR, ACCOUNT SERVICES, PIPITONE GROUP
PRESIDENT, DESIGN GROUP, HANLEY WOOD
PATRICK J. KENNY
DIRECTOR, MARKETING & CONSTRUCTION MARKET TEAM, VITRO ARCHITECTURAL GLASS (FORMERLY PPG GLASS)
CEO, PRESIDENT, PIPITONE GROUP